Black Hat Techniques That Could Hurt Your SEO

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ADMS
Promotions & Marketing
https://advdms.com/blog/black-hat-techniques-that-could-hurt-your-seo/
Black Hat Techniques That
Could Hurt Your SEO
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
When looking to enhance your
website’s ranking, make sure that
the professionals you hire are
transparent and use only “white hat”
SEO techniques. If they use “black
hat” techniques, their practices are
unethical. Your website and possible
income may face a penalty for it. It is
possible that a black hat technique
might go unnoticed for a while,
allowing you to rank higher, faster.
However, Google will find out.
As one of the premier digital
marketing companies working
today, Advanced Digital Media
Services can help your company
identify and eliminate any black
hat SEO techniques that someone
may have used on your website in
the past.
A Granular Understanding of Black
Hat SEO
Black hat and white hat are the two most
recognized ways of conducting SEO.
While white hat uses legitimate ways to
rank through customer interaction, black
hat gears itself to search engines and not
humans. When you hear the phrase
“black hat,” it means that someone has
tried to game the algorithm system. Like
we said, Google and other search engines
will discover this and ding those sites.
Examples of Black Hat SEO
Examples of black hat search engine
optimization can include stuffing
your content with keywords, writing
invisible text, using unrelated
keywords on a page that have
nothing to do with the content, and
changing a page after Google has
ranked it.
You may have also discovered
something fishy when clicking
on a website and discovering that
it completely mismatches the
headline found on Google. It is
nothing less than bait and switch,
an unethical business practice
that makes it impossible to foster
sound business growth.
Search engines, especially Google,
will make a point to lower your
website’s rating if you use these
techniques. Remember, Google is
king because their mission is to
make sure the user experience is
the best one possible. 
Every algorithm change is a new
tweak to ensure marketers are
legitimately following the rules. Keep
in mind, too, that search engines have
developed a host of sophisticated
algorithms to detect black hat SEO.
Here are some additional SEO
practices to bear in mind and avoid.
Links should be legitimate. Link
popularity has always been a means of
ranking websites. However, the links
must appear from legitimate sources.
Links can boost the domain authority
of any website. However, Google can
tell if those links are natural or not.
Such is the case for paid links. A paid
link is one that a marketer bought
with goods or money.
Google has spent a great deal of time
and effort in developing the means to
shut down link farms. Of course, every
marketer has access to tools that can
spot paid links. With the right
software, a marketer can discover the
backlinks on their site and other sites
they choose to examine.
Avoid keyword stuffing, which is
easy to find. It happens when a
keyword or phrase appears too
many times to the point of looking
unnatural. This is one of the most
common black hat techniques. It
also happens to be one of the more
difficult practices that Google can
detect because Google continues to
shift its allowable percentage of
keyword text.
Don’t post hidden links, including
off-screen links. While there are far
fewer hidden links to find in websites
today, it is not surprising to find black
hats who still try to do this. These are
links the user cannot view. Off-screen
links use text with zero font sizes that
are hidden behind images. Search
engines still take them into account,
and they become part of the website’s
ranking factor.
Avoid redirects. These are another
form of black hat SEO that happens
when clicking on a link and landing
on an entirely different website. The
goal of this black hat technique is to
have a page rank for the content
indexed on an entirely different page.
Do not engage in cloaking. This is
an example of what hackers engage
in to make it harder to determine
whether a website has been hacked.
When hiring an SEO agency or having
someone handle your website design
in-house, be aware that people can
and do take shortcuts. Of course, not
everyone is aware that their efforts
may fall under the category of black
hat SEO. 
Google is always on the watch and will
pull down the ranking of any website
that engages in anything that appears
to be nefarious. Google stands head
and shoulders above all other search
engines in the world largely for this
reason.
Let Advanced Digital Media Services,
a digital marketing agency that offers
a range of SEO services, handle all the
work for you. We can help your
company reach its online marketing
goals by implementing the most
effective, ethical strategies that are
proven to yield results. 
info@advdms.com
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