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HOLIDAY GUIDE TO EMAIL MARKETING
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
BEST PRACTICES IN EMAIL MARKETING
TIPS FOR LIST SEGMENTATION &
OPTIMIZATION
HOW TO GUIDE
2
HOLIDAY GUIDE TO EMAIL MARKETING
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
INTRODUCTION
Holidays are a critical time of year for email marketers. The mall isn’t the only crowded space during the holiday season;
inboxes become ooded with offers and promotions. In order to be sure your email campaigns stand out, it’s crucial your team
is fully prepared.Mailigen can help you plan, optimize and implement your campaigns. We can help you get the most out of
them, which is why we put together a Holiday Guide to Email Marketing just for you!
REVIEW LAST YEAR’S CAMPAIGNS AND RESULTS
Examining your campaigns and results from last year’s holiday season will help you see what was successful and what wasn’t,
so you can keep doing what worked and improve what didn’t. This can also help you make the most of your campaigns, by
understanding time frames.
Carefully review your answers and data from previous holiday campaigns and then take your findings into account when plan-
ning your email campaigns for this year. This will keep you from running into the same problems you may have had before.
STAND OUT ABOVE THE REST
The holidays are a time when subscribers receive a much higher volume of emails than usual. It is absolutely
crucial you craft your messages to stand out from the rest of the messages pouring into your subscribers’
inboxes. You want your email to get opened over a competitor’s. Not only is it important to have relevant con-
tent offering bigger deals and more helpful advice, but your subject line needs to be exceptionally compel-
ling. It is the first thing your subscribers will see and it determines whether or not they will open your email. In
addition to an eye-catching subject line, creative designs, mobile optimization and social sharing are all very
imp