The XaaS Effect
Transform your business with
A CXO’s Practical Guide to the
The XaaS Effect | Edition 1.0 |
The origins and essence of XaaS
Converging products and services
How manufacturers blend products and services on the path to XaaS
Building subscription relationships that work in a XaaS world
A practical XaaS survival guide for CXOs
Outlining a technology roadmap to XaaS
Why read this d·book?
Business leaders are constantly exhorted to get ahead of ‘digital
transformation.’ As Paul Hermelin, CEO of professional services
giant Capgemini, recently declared:
“Digital is the obsession in the boardroom and the C-Suite.”
But why digital? And transform how?
This diginomica d·book provides an answer drawn from our
ongoing coverage of digital adoption in the enterprise.
The XaaS effect is one of those big-picture themes that’s all too
easy to miss when you’re caught up in the daily grind of keeping
up with today’s fast-moving technology and business trends.
But as we’ll show, evidenced by real-world examples across a
diverse range of industries, it’s a trend that has the potential to
either transform your business or enable a competitor to come
out of nowhere to capture your market.
Modern digital technology is driving a fundamental change in
the way businesses interact with their customers. It’s become
so easy to stay connected that businesses can quickly build and
develop continuous relationships with their customers. Brands are
no longer selling a product or service. Technology is leading them
on a journey to provide a more engaging experience – a relation-
ship focused on continuously improving customer outcomes.
We call this XaaS (pronounced X-ass) because this digitally
connected model of customer engagement, monitoring and