Know about Top Influencer marketing campaigns in 2020 and How to create the influencer marketing
Influencer marketing is a form of social media marketing involving endorsements and product
placement from influencers, people and organizations that have a purported expert level of knowledge
or social influence in their field.
1. Conduct Giveaways
Marketers use many social media tactics and run multiple campaigns on social media. Out of all these
campaigns, giveaway campaigns attract more attention as it brings in mutual benefit and is simple and
tempting. Giveaways help in creating the expected brand awareness.
2. Social Media Takeover
As the name suggests, Social media takeover is done to connect with the audience and increase brand
exposure. Marketer partners with a Social Media Marketing whose image matches the brand.
3. Affiliate marketing
Affiliate marketing is another form of partnership where you promote products either onsite or you
redirect traffic to your website. When visitors happen to purchase the service/product through the
affiliate link, the partner will get paid or rewarded as per the terms of the agreement. And the influencer
also earns a commission on the purchase made for leveraging their content and influence. Here, both
the parties enjoy a win-win situation.
4. Brand Ambassador Programs
Branding Companies or Brand Marketing are people who are ready to promote your products/services.
These people have a market reputation and they patronize your offerings. This is done to take the
influencer marketing game a notch up. A brand ambassador shall share images, posts, videos or any
other form of content related to your offerings on a regular basis. Brand ambassador is the core face of
your offerings for the decided duration. Before one streamline an influencer marketing solution, one has
to know a few facts about it.
1. It’s here to stay
Influencer marketing is not just another trend in the market. It is here to stay. Digital marketers are
considering adding infl