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Edge-Computing Service 'Open Genius' Resolves Email Metrics Privacy Challenge Fr Today Campaign Genius announced public availability of Open Genius, its new Email Open Rate Service for Apple MPP. For marketers with even a passing interest in ethical email practices and consumer privacy, this service provides a new way to balance the challenges presented by middle-party proxies. With Apple's announcement of Mail Privacy Protection in late 2021, email marketers speculated on the potentially catastrophic impact of false- positive signals on open rates. Leading email-sending platform SparkPost recently tweeted "Only about 10% of opens remain until we get to the saturation point of iOS 15." Open Genius gives marketers statistics-driven tools to restore open metrics. Dr. Matthew Dunn, CEO of Campaign Genius, notes "We believe Open Genius balances consumer desire for privacy with marketers' need for feedback by providing rates and comparisons, without data on individual recipients. Email marketers regain the leading indicator of customer engagement with their campaign content." Key innovations in the service are patent-pending. Open Genius leverages "Edge computing" to ensure consumer privacy and compliance with local laws. "Apple upset practices that have been in place for 20 years. While open rates were never exact, they were extremely useful as indicators. Some email marketers have given up on opens; we want them to have the option." notes Dr. Dunn. Contact Us At: https://campaigngenius.io
