The Rise of Near Me Searches: What Can It Do for Your Business

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The Rise of Near Me Searches: What
Can It Do for Your Business
BLOG |  ADVANCED D IG ITAL  MED IA  SERV ICES
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Before, finding products and services in your
vicinity will require the use of paper maps,
cellphones, and even the actual act of taking a
stroll outside. But thanks to the internet and
recent technology, finding the nearest local
businesses is just one click away.
According 
to a study of e-commerce
activities, 81% of people worldwide use the
internet to find products and services. As
online users are increasingly conducting
location-based searches every day, the tactic
of adding these two popular words – “near
me” – has become prevalent.
What Near Me Searches Do?
Near me searches allow a user to find everything
right here and now. Depending on 
the
combinations of words, you can get specific
local search results that are often time-
sensitive.
According to Google, there has been growth in
words that people add in their searches to find
answers to their immediate needs. Since its
introduction in 2011, they have witnessed an
increase in location-based searches paired with
time-based keywords such as:
Now (150%+ growth in searches like “burger
near me now” and “Chinese delivery near me
now”)
Tonight/ Today (900%+ growth in searches like
“games playing near me today”)
Open + now (200% growth in searches like
“grocery store near me open now” and
“museums open near me right now”
The 
rise 
of 
“near me” 
search queries
demonstrates the eagerness of users to find and
visit a specific business to purchase their offered
services/products. 
This 
consumer 
behavior
clarifies how near me searches are critical for
marketers in reaching a wide range of local
audiences.
If you want your business to get the attention of
“near me” searches in your area, Advanced Digital
Media Services is here to help you build a more
substantial brand presence through relevant and
effective SEO strategies. Here is how we increase
your chance to become Google’s top “near me”
suggestion.
Near Me Searches for Your Business
Google is now stepping up its game in handling
billions of “near me” queries every month. In one
enter, Google can display a list of nearby
businesses that ranked within the search criteria.
However, you can still elevate that step. Learn how
to rank for near me searches and set your
business for success.
How to Optimize for Near Me Searches
Before optimizing your business, you have to
understand your target market’s search
intent. Think about what questions might lead
to your business and offer them trustworthy
options. To increase your business presence
on local search, make sure to set up the
following:
1. Mobile-friendly site
Since 2015, the number of global web traffic from
mobile devices has reached 54.8%. With the
emergence of quicker 
internet speeds and
connections, these numbers are expected to
continue growing.
This continuous growth is why you must set up a
website that will offer a smooth mobile experience
as most near me searches happen on mobile.
2. Indexed NAP Details
If you want your customers to find you, you have
to ensure that your name, address, and phone
number (NAP) are visible on your website. You
can create a specific page to index your NAP
details and your business schedule.
Take time to optimize your 
landing pages,
especially if your stores are in multiple locations.
3. Google Business Profile
Google continues to dominate the internet in
bringing businesses closer to their audiences. A
report from Google showed that 60% of consumers
use the Google My Business interface to find the
contact details of products or services that interest
them.
For your business to be on top of local business
searches, add your complete NAP details, opening
hours, and website URL to Google My Business. Do
not forget to add photos showing business
amenities and ensure 
that 
your business
information is always up-to-date.
4. Local Business Structured Data
Google search engine processes queries which
translates to 3.5 billion searches per day. If you
want to stand out among these searches, having
a structured data markup code, listing your
business address, contact details, and opening
hours is an influential ranking factor.
Markup codes provide search engines with details
related to your business, indexed in short snippets
to help your clients easily see and understand
your service.
5. Positive Reviews
Customer reviews carry weight in gaining an
increase in web traffic. In fact, 90% of online users
read reviews before visiting a business website.
If more 
locals 
leave positive reviews and
recommend your business, others will highly likely
be encouraged to check your page. In addition,
responding to reviews is also an incredible way to
attract new customers and boost your local
rankings.
Services and products mentioned in online
reviews also affect the search engine ranking. So
don’t hide review options from your business
profile and answer your customers gracefully.
Creating high-quality 
content about 
your
products and location is another way to get your
local business on top of search results.
One best way to acquire links with appropriate
anchor text of your business name and location is
by writing and maintaining blogs that answer
your customer’s “I want to know” questions. If you
do not have a list of queries, you can conduct
local surveys and publish your reports on your
blog.
Keeping user-friendly website address
Optimizing title and tags for target keywords
Adding 
images and videos with proper
location tags
Presenting descriptions to your websites such
as store hours, portfolios, store directions, and
other amenities
On the technical side, to increase your chance of
being on top of search results, you can optimize
your blog by:
Leverage the power of near me searches through
optimization solutions, engaging content, and a
compelling online presence. Advanced Digital
Media Services aims to help businesses get on
top of the digital marketing world.
We make sure that what you put online will
generate sales. Contact us right now to know how
we do it.
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