How Directory Submission Addresses SEO – An Excellent Backlink Creator

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How Directory Submission
Addresses SEO – An
Excellent Backlink Creator
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
A long time ago, before Google
established itself as the prime
information highway, people relied
primarily on web directories as a
useful resource for information.
What Is Directory Submission?
Directory submission in SEO refers
to a process where site owners
submit their website to certain
online directories for the purpose of
creating backlinks. The submission
is a way of creating off-page SEO.
Directory submissions fall under
three general categories:
Paid Directory Submissions
Some directory site owners charge a
submission fee for linking websites
to other websites. It usually takes 24
hours for the directory owner to
approve the submission.
Free Submissions
There are also free directory
submissions for website owners to
consider. In this scenario, there is
no guarantee that the directory
administrator will approve the
submission.
Reciprocal Submissions
This requires you to add a link to
your website in exchange for having
yours approved. When a site owner
activates their directory link, the
directory administrator approves
their link.
Is directory submission good for
SEO? Definitely yes! Directory
submissions are an important
element of SEO. They can point
traffic to your website and boost
SEO by providing backlinks. Of
course, those backlinks should be
relevant and high quality.
Submissions are an excellent way
for site owners to gain authority
through blogging as well. Your blog,
used correctly and updated
consistently, can continually add
relevant and refreshed content.
Google loves relevant content and
the blog can keep visitors well-
informed on important topics.
Making the Right Directory
Submission Choice
As always, people on the Internet
tend to associate better with
websites that are authentic and that
have admirable page rank. People
looking to submit to a directory also
tend to shy away from those sites
with hundreds of links on each page.
There is a natural fear their website
will not stand out in the crowd on
crowded link sites. Look for
websites with a longer domain age
and high-trust rank. Above all,
make sure the site is easy to use and
navigate.
Another timely piece of advice is to
avoid submitting to too many
directories at once. This can appear as
spamming in the eyes of search
engine crawlers. The last thing you
want is to have your website dinged
in ratings.
Also, keep in mind that websites
that offer thousands of links at low
prices likely carry little value.
Google sees this as an attempt to
scam the system. Buying links is
not recommended. It is always
better to have fewer links from
authentic sources, which carry
much more value.
Also, do not forget that Google’s
algorithm is in a constant state of
change. It also gains increasing
sophistication with each passing
year. Links are still important.
However, Google does not view all
links equally.
Seek links from web directories along
with backlinks from websites with
high authority. Of course, you may
hear that directory links do not help
SEO efforts to any great degree. The
truth is that links are still a ranking
factor to consider.
How to Make Your Directory
Submission
In addition to choosing a
legitimate directory, make sure
you choose the correct niche for
your website’s URL. Take time to
conduct some research about your
directory of choice. Consider the
following steps:
Choose the most relevant
directory for your blog or
website. Check for its domain
authority. Is the site reputable? Is
it a site that makes your business
seem more, or less, legitimate?
Will your target audience find its
way to the directory location? If
not, then consider another
directory.
Choose the category that best fits
your website or blog’s theme.
Consider paid or free listing. Choose
what works best for your budget and
goals. After selecting a category,
narrow it down further to address
your niche. Make sure not to choose
too many directories. As mentioned,
you do not want it to appear that you
are in the business of buying links.
After the directory submission,
make sure that you get a
confirmation email.
Additional Thoughts About Web
Directories
You may want to think in terms of
web directories as being a source of
trust and traffic as opposed to simply
a source for inbound links. The real
value of directories is the potential
traffic they can drive along with the
trust they can inspire.
Given the importance of directory
submission in SEO, it is best to work
with professionals. Advanced Digital
Media Services is a premier digital
marketing company that offers
services on web design, hosting,
social media marketing, SEO, and
more. Let us help you with directory
submission and SEO techniques. 
info@advdms.com
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