DEN NETWORKS LIMITED (DEN) LAUNCHES TWO APPLICATIONS
ON NDS MEDIAHIGHWAY® PLATFORM
• Den Networks Limited (DEN) has launched an interactive TV micro
blogging application, Blog.telly, and a 24 X 7 music service for the
digital cable TV market
Both applications run on the NDS MediaHighway® middleware
Both applications demonstrate NDS’ commitment to the local
development of innovative, world-class solutions for the Indian digital
MUMBAI, INDIA – October 7th, 2009 - NDS, the leading provider of
technology solutions for digital pay-TV, today announced that DEN (DEN
Networks Limited), a leading Indian digital cable TV operator, has
launched two services on the NDS MediaHighway® platform. DEN has
recently launched an interactive TV micro blogging application, Blog.telly,
immediately after the launch of its 24x7 music service in January ’09.
In partnership with NDS, DEN is delivering an appealing and ever-
increasing combination of broadcast and interactive digital television
applications to its Indian cable TV viewers.
NDS’ market-leading MediaHighway® platform now offers DEN
subscribers the ability to use Blog.telly to comment on popular discussion
topics across four categories: News Views (current affairs), Movie Masala
(movies), Gup Shup (TV, soaps and celebrity gossip) and Sports Mania.
Comments can be posted via an SMS or directly on the website. As well
as being an option for subscribers to share their thoughts on TV content,
Blog.telly will provide DEN with information and feedback on their
subscribers’ likes and dislikes which can be used to determine future
DEN’s recently launched music service offers real-time, non-stop music
content to its cable TV subscribers. Viewers can play, navigate, preview
and manage the multi-lingual music content of their choice.
DEN relies on an end-to-end solution from NDS, including NDS
VideoGuard® conditional access system (CAS), NDS Media Highway®
middleware and an advan