Workshop run by Ian Walton of Sales Velocity to help Techcelerate Tech Companies rethink about Sales Messaging during the Covid 19 Pandemic. ------------------Want to join an organisation fully aligned with your growth ambitions https://techcelerate.ventures? Schedule a call today https://canumeet.com/techcelerate ----------------------
HOW TO CREATE LASER
FOCUSED MESSAGING TO
Getting inside the
mind of your
✓Why messaging matters
✓3 steps to creating a powerful message
MESSAGING (UBER MODEL)
Your messaging is about
creating a customer
journey that follows a
(Why you are relevant to them)
(That you can deliver your Promise)
(That you bring unique value)
(To your irresistible offer!)
Copyright Sales Velocity Ltd. 2019
WHY MESSAGING MATTERS
Your messaging determines your RELEVANCE
‘Should I pay attention to this company?’
It initiates ENGAGEMENT
It creates an opportunity to add VALUE (i.e. Help people)
Which builds Trust and Momentum
It communicates your BRAND (i.e. What you stand for)
It has a major impact on your Customer Acquisition Cost
It can have a major impact on your Customer Lifetime Value
In short – It has a MAJOR impact on the success of your business!
WHY MESSAGING MATTERS
You only need two things to create a successful business:
1. The ability to CREATE value
2. The ability to COMMUNICATE value…..i.e. Messaging!
THREE STEPS TO CREATE POWERFUL MESSAGING
Step 1 - Address a relevant worry
Step 2 – Provide helpful information
Step 3 – Tell them what to do next
ADDRESS A RELEVANT WORRY
What is your customer’s biggest worry or challenge right now
that relates to what you do?
What specifically can you do to address that worry or challenge?
What is the outcome your customer wants?
PROVIDE HELPFUL INFORMATION
What is he most important thing your customer needs to know
to get the outcome they want?
What is the most effective way to present that information?
E.g. video, webinar, podcast, blog post, infographic, etc.
How can you re-purpose the content and what other related
information would be helpful?
TELL THEM WHAT TO DO NEXT
What is the next step your customer needs to take to move towards
the outcome they want?
Why should they take it?