Having a website is crucial for a company's growth. But, creating a website is not as easy as it seems. Your website is an ongoing promotion of your business and should leave a positive impression on your visitors.User experience design does exactly that while expanding your reach and improving customer engagement.
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Why User Experience Is Vital for
Quality SEO
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As a business owner, you should know how
to maximize the potential of your website.
The digital world works uniquely. Before,
keyword stuffing and backlinking may work
in boosting your rankings. But, search
engine algorithms have changed. Google
and other search engines are now shifting
their
focus
to
two
things: (1) user
experience (UX) and (2) human behavior.
An improved website usability enables you
to reap astounding benefits,
including
increased
website
traffic,
better
engagement, and higher rankings.
You should better understand all
the
aspects — website
speed, mobile-
friendliness, navigation, and content. All of
these have a role to play in the overall user
experience of your website.
What Is User Experience and Its Role in
SEO?
Web design has different parts, and one of
them is UX optimization. User experience
optimization focuses on the time the user
reaches your website, and it happens
onsite. On the other hand, offsite UX usually
refers to customer experience. The three
components of overall website UX are
layout, design, and user interaction.
There had been a time when website
designers were mainly concerned with
search
engine
standards.
Content,
keywords, and backlinks used to be
enough to have a decent ranking.
Nowadays, Google and other search
engines are more inclined to a user’s
behavior because it helps produce more
targeted SERPs for a specific user.
Search engines collect user data and crawl
websites. If your website has poor data,
you’ll likely see your ranking go down. One
of the many things that Google measures
is the rate of pogo-sticking. It is where
users visit a site, don’t find what they’re
looking for, and find another search result
that might satisfy their intent.
If your website has a high pogo-sticking
and bounce rate, it could only mean one
thing: your website doesn’t deliver the
results your visitors want. Websites with
lower bounce rates will rank high