ELECTRONIC ARTS, INC.
SECTOR: Entertainment and Games
Yun Ting Lo
TABLE OF CONTENTS
Executive Summary Page
EA Management Team
Investment Risk Analysis
Electronic Arts (NASDAQ: ERTS) Quote data by Reuters dated 17‐April‐2006
54.44 x 1000
54.72 x 100
1y Target Est:
54.13 - 55.35
47.45 - 63.12
Avg Vol (3m):
Div & Yield:
In Spring 2004, Electronic Arts, Inc., a developer of interactive software games for the PC
and console systems, was selected to be part of Finance 284’s portfolio. This
recommendation was based largely on the Growth potential, the valuation analysis
performed at that time as well as the #1 position the company holds in the marketplace.
However, while the company still holds the #1 position in the marketplace, some recent
developments in the market have prompted our team to conduct an analysis to
determine whether it is prudent to keep this stock in the portfolio.
At the time of the initial purchase, there were some more specific reasons for the
purchase recommendation. The team believed, through their analysis, that the company