EXHIBITOR pROspEcTus January 27-29, 2011 | Moscone center | macworldexpo.com “We’ll cut to the chase: the 2010 Macworld Expo was a wild success... On the Expo floor, the crowds were so thick on Thursday and Friday that it was difficult to walk around at times, and many vendors told Ars that they had nonstop traffic through their booths.” - Jacqui cheng, Ars Technica “One thing is certain: if a vendor stayed home and its direct competitors showed up in 2010 and thrived, then there’s little doubt that said vendor will be there in 2011 alongside them.” - Bill palmer, Beatweek Magazine “...Nearly every exhibitor I talked to at the show said without reservation that they’d be back next year, and I’ve heard from many hardware and software vendors who say that even though they weren’t in san Francisco this year, they’ll be there in 2011.” - steven sande, TuAW “…Macworld 2010 was a terrific venue for us. We were impressed with how many prospects as well as prominent journalists were interested in mobile cRM applications on the iphone, and we’ve already closed a few pieces of business from the leads generated there. Macworld was a high-value event, and we hope to be there again next year.“ - John carini of iEnterprises, 2010 Mobile App Exhibitor p. 1 Macworld 2011: The largest event solely FOcusED on the Apple products market picture yourself in front of the largest gathering of Apple products users in the world. Imagine tens of thousands of devotees—both new users and veterans alike —face-to-face and FOcusED on YOu and YOuR products, services, and solutions for the Apple products platform. Macworld 2011 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Held every year in san Francisco, the show serves as the launch venue for personal computing and consumer electronic products that set the agenda for the technology market for the year to come. Apple products users and buyers, top media outlets, and industry experts all come to Macworld for the unique value that comes from meeting face-to-face, seeing new software and peripheral products, experiencing an acclaimed technical training and educational program, and a participating in a series of cultural and social activities only found at Macworld. Macworld is where the industry comes together, where start-ups mingle with corporate giants and where the demos and deals impact the Apple products marketplace for months to come. It’s the only event that brings you positive return on investment and objectives by delivering the quality buyers you most want to see and meet. If your company is part of this dynamic industry, Macworld 2011 is where you need to be. Macworld is YOuR chance to capture the FOcus of Apple products users. exhibit booth sales Ron Moreau rmoreau@idgworldexpo.com 508.424.4804 sponsorship opportunit ies Ellen Moorehead emoorehead@idgworldexpo.com 508.988.7830. sAlEs cONTAcTs p. 2 January 27-29, 2011 | Moscone center | macworldexpo.com Macworld 2011: The ulTIMATE level of FOcus Macworld is THE venue for your product. It is the only event of its kind that brings together a savvy group of professionals and consumers to view and purchase the latest innovations and products in the center of the technology world. Make sure your company is part of their consideration and purchasing process. 20% 70% 65% Everyone You Want to Meet, In One place Attendees come from a broad range of industries – providing exhibitors with the most qualified and diversified customer base. Industries include: w Graphic Design, creative services w Education: Higher Ed/corporate Training w Education: K-12 w consultant, Business service w Film/Video, TV w software/Application Development w Advertising, public Relations w photography, Digital Imaging w Arts/Fine Arts, culture w computer Reseller, Retailer w Distributor, Wholesaler w Music/Audio of attendees do not attend any other trade show during the year.* 2/3 are first time attendees The other 80% are loyal attendees of Macworld, and have attended the show before – 50% have attended for at least the past three years.* of attendees have a role in purchasing and 50% are the final product recommender, making Macworld attendees a powerful buying force.** of attendees will buy one or more of the products and services exhibited at the show.* Average number of hours attendees spend visiting the exhibits.* 7.1 Attendees come to buy They are interested in buying software, hardware, and market services & accessories. TOp pRODucT cATEGORIEs : w Digital cameras and video recorders w Video, photography, and multimedia solutions w storage, drivers, and players w Design and print products w productivity and utilities w Gaming software and hardware *source: BpA Audit, Macworld 2009 **source: BpA Audit, Macworld 2010 p. 3 Top 3 Reasons Why Attendees Go to Macworld w To evaluate and compare products for future purchases w To see and buy new products and developments w To keep up-to-date on general industry trends/issues AOl AT&T ADOBE ABBOTT AVERY DENNIsON BOEING cARlsON MARKETING WORlDWIDE cBs cIscO cITI cOcA-cOlA DIsNEY DREAMWORKs ANIMATION EpsON FAcEBOOK FED EX FINE ARTs MusEuM OF sAN FRANcIscO GAp GOOGlE Hp IBM lOcKHEED MARTIN MOTOROlA NAsA NIKE NYu OFFIcE DEpOT pG&E sEGA sHuTTERFlY sTANFORD uNIVERsITY suNsET MAGAzINE TEXAs INsTRuMENTs TuRNER BROADcAsTING TOYs R us uc BERKElEY uclA uNITED us pOsTAl sERVIcE VIsIONARY DEsIGNERs YAHOO Macworld 2011 Registrants come From Fortune 1000 companies Including: 2/3 of Macworld 2010 attendees said they are likely to attend Macworld 2011. **** More than 20,000 people have already registered for Macworld 2011.*** ***As of June 1, 2010 ****Macworld 2010 Attendee Online survey p. 4 January 27-29, 2011 | Moscone center | macworldexpo.com Focused Media Exposure All at one time and in one place, there is no better opportunity for you to grab the attention of the top-tier Mac media. Macworld provides exhibitors comprehensive media results from a wide range of print, online and broadcast organizations from national, local, trade and vertical levels. Macworld 2010 had more than 575 qualified media representing print, online abd broadcast organizations from national, local, trade and vertical levels - totalling 190,000,000 media impressions. News from Macworld is seen and heard around the globe. Journalists from a wide variety of publications (both print and online) will be looking for the next big story from the Macworld show floor, and as an exhibitor you have a unique opportunity to capture the media spotlight at an event focused on the Mac-ecosystem. Macworld 2011: FOcusED on getting the word out Macworld will deliver the largest gathering of Apple products users through extensive and integrated marketing campaigns, including the highly trafficked macworldexpo.com as well as email marketing, direct mail, online and print advertising, social media and public relations efforts. 150,000,000 print and online advertising impressions 600,000 a verage m onthly vis itors to m acworlde xpo.com 100,000,000 san Francisco local advertising impressions unparalleled reach into the largest database of over 100,000 Mac users an d enthusiasts social media outreach through Facebook and Twitter 2,000,000 emails 1up 2-pOp.cOM cHANNEl WEB DEVElOp DIGITAlARTsONlINE.cO.uK EDGE EuROGAMER FIlMMAKER MAGAzINE FIlMMAKING.NET FIlMscOREMONTHlY.cOM GuITAR cENTER IFMAGAzINE MAc DIREcTORY MAcFORuMs MAclIFE MAcTEcH MAcVIDEO.TV MAcWORlD MAGAzINE MARKET FOR cOMpuTER AND VIDEO GAMEs pc WORlD sF sTATE uNIVERsITY – DIGITAl FIlMMAKING sF scHOOl OF DIGITAl FIlMMAKING sOuND ON sOuND spIN MAGAzINE sTuDENT FIlMMAKERs MAGAzINE sYNTHTOpIA THE EscApIsT VIBE MAGAzINE WERNER puB Macworld 2011 will engage more than 30 partners in exclusive co-operative marketing campaigns to help spread the word about the event p. 5 Macworld 2011: Brings media FOcus to your company’s brand and solutions Macworld has unique media programs designed to help put exhibitors and their products directly in front of the media. These programs include: First looks: Thousands of new products have been introduced at Macworld. If you have products making their debut, this is a once-a-year opportunity to build buzz and media anticipation. First looks spotlights Macworld exhibitors pre-show and on-site to draw the attention of the media and those who matter most to your success. Media Relations: As a Macworld exhibitor, you will have access to the media outlets and press representatives attending the event by way of a pre-registered media list. This exclusive access affords you the opportunity to proactively arrange interviews and pitch story ideas in advance of the event. On-site Activities: On-site a number of activities, including exclusive media events, podcaster stages, blogger lounges and in-person press meetings, ensure that you connect to the media you are most interested in reaching. ABc AssOcIATED pREss BBc cBs cHIcAGO suN TIMEs cNET cNN cOMpuTERWORlD cONsuMER ElEcTRONIcs DAIlY cONsuMER REpORTs MAGAzINE cRN cRuNcHGEAR DARING FIREBAll DIGITAl VIDEO DOW JONEs MARKETWATcH ENGADGET FINANcIAl TIMEs FOX NEWs G4 MEDIA GIzMODO GTV INFORMATIONWEEK INFOWORlD IpRONG MAGAzINE KGO RADIO KNBR KNTV KQED KRON KTsF KTVu lOs ANGElEs TIMEs MAcDIREcTORY MAclIFE MAcMOD MAcMOD.cOM MAcsIMuM NEWs MAcTEcH MAGAzINE MAcWORlD MYMAc MAGAzINE NEW YORK TIMEs NEWsWEEK pc MAGAzINE pc pHOTO pc WORlD pEAcHpIT pREss sAN FRANcIscO cHRONIclE sAN JOsE MERcuRY NEWs THE IlIFE THE MAc OBsERVER TIDBITs usA TODAY WIRED sampling of Media Outlets p. 6 January 27-29, 2011 | Moscone center | macworldexpo.com Macworld 2011: Offers FOcusED opportunities and programs In 2011, there is FOcus on building innovative programs to attract new attendees and retain alumni. This year’s event offers the same quality of community that all have come to expect at Macworld while adding new programs to expand your opportunities. Macworld Music studio In collaboration with Berklee college of Music, this exciting show floor attraction will be filled with instruction, demonstrations, performances and training on how to use the Mac to bring creativity to life. Macworld Main stage The Main stage is a feature of the expo that is centrally located on the show floor. Attendees can see and experience exhibitor products demonstrated in real-time on the show floor as well as attend live industry podcasts. Digital Art Gallery The Digital Art Gallery catches the eye of everyone at Macworld. This popular event attraction features artwork created using Mac software, tools, and applications, and will be displayed throughout West Hall. First looks The First looks program spotlights products making their debut at Macworld 2011, through special pre-show and on-site designations, drawing the attention of the media and attendees. p. 7 Macworld 2011: Brings industry experts FOcusED on educating the Mac community Macworld conference speakers represent the best and the brightest in the Mac market. Experts in their fields, Macworld conference Faculty members offer thought– provoking and insightful content to encourage learning, extend creativity, and provide perspective on the latest tools, tips and techniques for users of all levels who want to master the Mac Os. previous faculty members have included: Dan Frakes senior Editor Macworld Magazine Ted landau senior contributing Editor Mac publishing, llc Rick smolan photographer/cEO Against All Odds productions Guy Kawasaki Managing Director Garage Technology Ventures David pogue Technology columnist, New York Times columnist/creator “Missing Manual” series Derrick story photographer/Digital Media Evangelist John Gruber Technology Writer/pundit Daring Fireball Merlin Mann creator, 43 Folders Jason snell Editor-in-chief Macworld Magazine Macworld 2011 conference program The Macworld 2011 conference programs continue to give Mac enthusiasts at all levels the opportunitiy to learn first-hand about industry trends and become skilled at deploying Apple-related technologies. conference attendees can choose from more than 130 sessions, taught by industry experts, journalists and visionaries to customize their own curriculum and focus on the particular applications, tools and trends that are most relevant to their user experience. Macworld’s conference programs include: - Workshops: Full-day, in-depth training on popular Mac software applications and tools. - MacIT conference: Targeted, technical training on tools and applications specifically designed for IT professionals, developers and engineers. - users conference: skill enhancement sessions focused across areas like Mac Os X skills, photography, graphic design, K-12 education, small business, music & video, and other unique deployments of Apple- related technology aimed at users looking to unleash the power-user within. p. 8 January 27-29, 2011 | Moscone center | macworldexpo.com Macworld 2011: Offers ways for exhibitors to participate in the show and get attendee FOcus Macworld is THE venue for products and technologies making their debut to the Mac marketplace. It is the must-attend event for retail decision-makers, creative professionals and consumers to experience a spectacular showcase of new, innovative, never-before-seen software, hardware, accessories and related technology, all under one roof. VIp Buyers program Macworld offers a unique program designed to bring exhibitors together with VIp Buyers. The VIp Buyers program offers exclusive red carpet access to the event for the most qualified retailers, wholesale distributors and online outlets.The program includes receptions, pre-arranged meetings and an unparalleled opportunity for exhibitors to get face-to-face with this highly sought-after audience. “The pre-show benefits of the VIp Buyers program and meeting with all the vendors before the general public was worth its weight in gold.” - steve Weller, software M&O supervisor for Fry’s Electronics, VIp Buyer, Macworld 2010 Mobile Apps showcase One of the most popular features of the iphone and ipad is applications, and Macworld offers an exclusive opportunity for application developers to show their apps off to the biggest gathering of Mac community members. Indie spotlight This is a unique area for developers to bring their latest and greatest Mac products and services. let attendees discover, test-drive and purchase the best that you have to offer. p. 9 ABOuT IDG WORlD EXpO IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), and Anime Expo. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company. International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including cIO, csO, computerworld, Gamepro, InfoWorld, Macworld, Network World, and pc World. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. IDc, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDc analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. In addition to exhibit space, a great way to participate in Macworld 2011 is through our numerous sponsorship opportunities. From targeted lead-generating programs to special events hosted by your company, marketing and promotional opportunities guarantee ROI. custom sponsorships are available based on your company’s goals $215 n The cost of making an initial face-to-face visit with a potential customer through an exhibition lead, compared to $1039 without. source: cEIR, 2009 2005 2007 BuIlDING BRAND IMAGE 61% 80% Business decision-makers agree that tradeshows and in-person events are effective at: 2005 2007 GENERATING QuAlIFIED lEADs 63% 81% source: ABM/Forrester Research, 2008 exhibit booth sales Ron Moreau rmoreau@idgworldexpo.com 508.424.4804 sponsorship opportunit ies Ellen Moorehead emoorehead@idgworldexpo.com 508.988.7830. sAlEs cONTAcTs