Smart brands deal with their customers through a variety of channels and brand ‘faces’ – they don’t limit themselves to just one approach; unfortunately this has not always been the case with eCommerce. In marketing campaigns successful brands adopt consumer engagement at the heart of their proposition, targeting greater interactions across multiple channels with both on and offline integration; this is why they are successful, because they understand the expectations of consumers within a campaign.
Gaining the single customer view in a multi-channel world
Gaining the single customer view in a multi-channel world, updated 9/30/16, 7:18 PM