Welcome to the first-ever State of Conversational Marketing report, presented by Drift and Clearbit. We’ve teamed up to analyze the sales conversations that have been taking place on thousands of B2B websites all around the world. Our goal: Understand the influence conversational marketing is having on today’s buying experience, and identify the types of leads conversational marketing can help you capture, qualify, and connect with. Here’s what you’ll find inside the report…
<p> 2017 State of Conversational Marketing Report
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Welcome to the first-ever State of Conversational Marketing
report, presented by Drift and Clearbit.
We’ve teamed up to analyze the sales conversations that
have been taking place on thousands of B2B websites all
around the world.
Our goal: Understand the influence conversational marketing
is having on today’s buying experience, and identify the types
of leads conversational marketing can help you capture,
qualify, and connect with.
Here’s what you’ll find inside the report…
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00 Introduction: The Rise of Conversational Marketing . . . . . .


01 A Global Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


02 Behind the Conversations: The People . . . . . . . . . . . . . . . .


03 Behind the Conversations: The Companies . . . . . . . . . . . .


04 The Conversational Marketing Methodology . . . . . . . . . . .
05 Conversational Marketing Metrics . . . . . . . . . . . . . . . . . . . . .
06 Key Takeaways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


07 Report Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


Table of Contents
2017 State of Conversational Marketing Report
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2017 State of Conversational Marketing Report
“For thousands of years, we
knew exactly what markets
were: conversations
between people who sought
out others who shared the
same interests. Buyers had
as much to say as sellers.
They spoke directly to each
other…â€
-The Cluetrain Manifesto
Introduction: The Rise of
Conversational Marketing
2017 State of Conversational Marketing Report
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Conversations have always been
central to marketing and sales.
Before the internet, before the
telephone, before the printing press,
conversations were how people
marketed and sold their products.
And it’s still how a lot of corner stores,
mom and pop shops, and other small
businesses mar