London is facing a toxic air crisis and how
Vision
Londoners make 8.17m daily trips that could be cycled
80% of those could be cycled in under 20 minutes
Transport for London
(TFL) aims for 80% of all
trips in London to be
made on foot, by cycle
or using public
transport by 2041.
19.81
0.52
Source: Transport for London
6.24
13.08
4.88
8.17
Trips (m)19.81
0.52
Brands that communicate their
sustainability efforts generate five
times the revenue of those that
don’t communicate them.
Vision
The why & how of advertising is changing
Social purpose ads drive greater engagement
81% of people believe
businesses should help
improve the environment
90% drop in advertising on
the London underground
Companies are looking for
new ways to reach
consumers with their
advertising budget
Companies enabling
sustainable, micro-mobility is
one way to be part of the
solution to climate change
Actions are the most powerful
form of expression
Our vision is a future of free mobility that
protects the environment.
We are poised at the starting line of a
transformational journey for cities and
residents.
With HumanForest, everyone can access free
mobility, creating a cleaner, greener and
more sustainable future for all.
Solution
Digital marketing & social impact platform
Investing in advertising & sustainability
$20 (bn)
$125 (bn)
CAGR= 17%
Source: McKinsey research 2019 - 2020
Annual growth rate for
shared-mobility solutions
in Europe are expected to
exceed 20 percent
through 2030
Market insights
Large & fast growing market
Shared micro-mobility industry
01.
STRATEGY
Strategy
2.
No unlocking fee; 10
minutes free per day &
option to earn extra free
minutes from our partner
companies
3.
Receive advertisements
from our partner
companies when you open
the App & end your ride
4.
Pay £0.15p per minute once
your free minutes are used up
1.
Download the
HumanForest App & create
an account
A new take on shared micro-mobility
Social impact, digital marketing e-bike platform
Trul