How to Use a LinkedIn Business Page to Generate More Sales

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ADMS
Promotions & Marketing
https://advdms.com/blog/how-to-use-a-linkedin-business-page-to-generate-more-sales/
How to Use a LinkedIn
Business Page to Generate
More Sales
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
LinkedIn is a social networking site
whose possibilities and potential
remain untapped for many. While
most businesses have a LinkedIn
business page, they do not know how
to use LinkedIn for business
optimization. In this article, we can
tell you how and why you should use
LinkedIn for your business, but before
that, you have to set up a LinkedIn
business account.
How to Create a LinkedIn Business
Page
The first step is to open the Interests
tab in your LinkedIn homepage then
select Companies. From here, click
the Create button in the Create a
Company Page box. 
You will then be asked to enter your
company information, including
your company name, email address,
and a detailed description of your
company, such as what services and
products you offer.
The next step is to upload a logo for
your company, as this is what users
see when they search for you. You also
need to choose a background/banner
image for your page.
Now, your account is ready to use, 
and you can start by posting
something about your company.
Importance of a LinkedIn
Business Page
LinkedIn is arguably the single most
important platform for business-to-
business transactions. As most
professionals already have a
LinkedIn account, it is the easiest
platform to use when reaching out to
other businesses. Furthermore, this
site is just ideal for business
compared to other social media sites.
Why? Because unlike Facebook or
Twitter, when people login to
LinkedIn, they are probably already
thinking about it! Because of this, 93%
of business-to-business marketers
believe that LinkedIn is the most
effective site for lead generation,
which could increase your chances of
generating more sales.
Tips in Maximizing the Use of
Your LinkedIn Business Page
Regularly Post Company Updates
Research shows that 94% of
business-to-business buyers look at
multiple pieces of content from the
seller before making a decision.
Further, 75% of them do some
research on social channels for the
products and services that they need.
This means that your LinkedIn
business page should always be
updated with the latest content about
your company, your industry, and
how you respond to your consumers’
needs, or else it could be bypassed in
favor of other pages with more
information. Having quality content,
such as tips, advice, and solutions for
your buyers will encourage them to
visit your page more often, increasing
your chances of making a sale.
Find the Best Time to Post
Unlike platforms like Facebook and
Twitter, you do not need to clutter
your page and viewers’ screens with
too much content.
What you have to do is to maintain
the right number of posts to keep
your page updated and to post these
at the right time, when most of your
viewers are logged on to LinkedIn. It
is best to post one update per day on
weekdays during business hours,
which typically begins in the
morning around 7am to 8am and
ends between at 5pm to 6pm.
Promote Your LinkedIn Business
Page
You can start doing this by having
your employees add the company’s
LinkedIn business page to their
personal profiles. This way, your
company page also reaches your
employees’ connections when they
share your updates.
If you have the budget, another way
is to amplify your content through
ads. There are several types available
on LinkedIn, including sponsored
ads, dynamic ads, text ads, and
Sponsored InMail.
Create Showcase Pages for Your
Products and Services
Showcase pages are an extension of
your LinkedIn business page. These
will help you focus on promoting
each product or service, tailoring
your messaging to your target
market.
LinkedIn is a terrific platform for
generating business-to-business
transactions. While it is easy for
companies to start using this platform,
most professionals strongly suggest
having a marketing company handle
your LinkedIn business account.
This is because a well-maintained
LinkedIn business page, coupled with
other digital marketing strategies, can
spell the difference between an
increase or a decline in sales. Work
with social media marketing experts
from Advanced Digital Media
Services.
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