LinkedIn is the number one platform for business-to-business marketers because most industry professionals maintain a LinkedIn account. As such, having a LinkedIn business page helps a company in increasing lead generation, thereby possibly generating more sales.
Most companies, however, do not know how to properly use LinkedIn. Read on to learn more about LinkedIn setup and use. https://advdms.com/blog/how-to-use-a-linkedin-business-page-to-generate-more-sales/
How to Use a LinkedIn
Business Page to Generate
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
LinkedIn is a social networking site
whose possibilities and potential
remain untapped for many. While
most businesses have a LinkedIn
business page, they do not know how
to use LinkedIn for business
optimization. In this article, we can
tell you how and why you should use
LinkedIn for your business, but before
that, you have to set up a LinkedIn
How to Create a LinkedIn Business
The first step is to open the Interests
tab in your LinkedIn homepage then
select Companies. From here, click
the Create button in the Create a
Company Page box.
You will then be asked to enter your
company information, including
your company name, email address,
and a detailed description of your
company, such as what services and
products you offer.
The next step is to upload a logo for
your company, as this is what users
see when they search for you. You also
need to choose a background/banner
image for your page.
Now, your account is ready to use,
and you can start by posting
something about your company.
Importance of a LinkedIn
LinkedIn is arguably the single most
important platform for business-to-
business transactions. As most
professionals already have a
LinkedIn account, it is the easiest
platform to use when reaching out to
other businesses. Furthermore, this
site is just ideal for business
compared to other social media sites.
Why? Because unlike Facebook or
Twitter, when people login to
LinkedIn, they are probably already
thinking about it! Because of this, 93%
of business-to-business marketers
believe that LinkedIn is the most
effective site for lead generation,
which could increase your chances of
generating more sales.
Tips in Maximizing the Use of
Your LinkedIn Business Page
Regularly Post Company Updates
Research shows that 94% of
business-to-business buyers look at
multiple pieces of content from the
seller before making a decision.