How to Use Snapchat for Business

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ADMS
Promotions & Marketing
https://advdms.com/blog/how-to-use-snapchat-for-business
How to Use Snapchat
for Business
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
A social media identity is
always helpful for
improving your business
and an excellent way to
expand your audience.
There are many social
media mobile applications
(or “apps”) and websites
that can aid in this
endeavor, and Snapchat is
a popular app to focus on
when it comes to face-to-
face marketing.
Snapchat is a multimedia
messaging app that
primarily focuses on
videos or filtered images.
Using those two primary
functions, it’s not hard to
use Snapchat for
business and gain a few
new loyal customers.
How Do You Promote
Business on Snapchat?
1. Give Special
Promotions and
Discounts for New
Followers
Customers love being
appreciated for the time,
money, and effort they
put toward keeping your
business and/or service 
up and running.
Advertise on Snapchat,
either through a picture
ad or video ad, and give
your first 10 or 20
followers a discount on
your new product or
service.
If that doesn’t sound so
appealing, you could offer
another special promotion.
How about a free gift for
your first 50 followers?
This could be special
merchandise with your
business’ name on it, or it
could be a free service or
product for your new
customers to try.
Engaging with customers
fosters stronger customer
loyalty, especially when
you show your audience
that you, as the owner,
appreciate all the service
they give you, by giving
something back.
2. Offer a “Special First
Look” at a New Product
Including people in
something special and
new is an affable trait 
that could aid your
business well when
relating to your 
customers. 
The average consumer
enjoys feeling special, so
giving them an exclusive
look at a new product
coming out is one of the
best ways to get close to
your audience and
continue to build that
customer loyalty.
One of the best ways to
use Snapchat for business
and to engage more
customers is by shooting a
short video. Include your
face and talk directly to
them, personally, about a
new product. Make your
customers feel like family.
If you, as the business
owner, want to keep a
lower profile, you can
instead offer your
customers a well-
designed Snapchat
video with engaging
graphics and nice colors
that aren’t too harsh on
the viewers’ eyes,
introducing your product
and showing off all of its
new features. Either
option provides a
solidified approach to
making the customer
experience more
intimate and solid.
3. Create a Customers-
Only, Behind-the-Scenes
View of the Business
Your business has many
moving parts, including
staff members, that make 
it run smoothly and
efficiently. However, even
though your staff stands
together as a business, 
your business is made up 
of individual people who all
have unique lives and
perspectives.
Promote your Snapchat
and business by creating a
special, behind-the-scenes
look at the people that
bring your services and
products to life. This can
appeal to customers by
seeing relatable people
they can identify with.
Engage with customers 
by showing them the
engineers behind the
building of your product
or the workers that come
to provide the services you
offer. You can even hold
special interviews live on
Snapchat with employees
at your company. 
By showing how human
they are as well as how
they all have their own
feelings, emotions, and
charm, you can engage
with customers and make
them feel right at home.
4. Access to Live Events
Advertise on Snapchat by
doing real-time social media
marketing. Give your
followers direct access to
your live events! Are you
participating in trade shows?
Will you be sponsoring sports
or music events? Your
followers will enjoy being
part of these exciting
occasions, even if they aren’t
physically there. This will
help increase your followers!
Snapchat holds a multitude
of methods for engaging
and bringing in new
followers, and the above
suggestions can solidify
customer loyalty, as well as
welcome new customers to
follow you and keep in
touch with your company.
Bring your business online
and integrate social media,
but consult the experts. Let
Advanced Digital Media
Services handle you social
media campaigns so you
can focus on what you’re
best at!
info@advdms.com
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(877) 237-6969
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