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Great Big Book of
Things Marketers Count
A huge collection of sharable email, web, and general marketing stats.
Introduction
In the second of our Great Big Book series, this collection of stats and
notable numbers collected by all types of marketers is a great source of
reference content and sharable content.
We found thousands of statistics and huge collections of analytical data
as we were compiling the Great Big Book of Things Marketers Count,
but it was simply too much for one document — even a digital
document. We culled the numerical content and settled on those pieces
of information we felt have a real value to our clients, followers,
colleagues, and vendors.
In the following pages, we hope you find numbers that will support your
efforts or dispel the myths, and come out smarter for having done so.
Spider Trainers is a marketing-services provider with SEO in our
DNA. We design, develop, and deploy blast, drip, and nurture
marketing campaigns that greatly improve your SEO and that support
your department’s entire calendar. We also create content such as this
eBook with a fair degree of regularity. Our goal is to educate our clients
so that they can participate in the campaigns we build for them.
For lots more information on automated marketing, please drop by our
website and visit our resources page.
I hope you enjoy this compilation,
Cyndie Shaffstall
Author and founder of Spider Trainers
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— 2012 Association Email Marketing Benchmark Report
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.052%
Average email unsubscribe
rate for associations.
— HubSpot
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1%
Unsubscribe rate for
lead-nurturing emails.
— Spider Trainers
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1
Spider Trainers’ credo: “Never
miss an opportunity to learn
something.”
— Experian email market study
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1 in2
Marketers who have used
animated GIFs in their email
campaigns.
— Wired.com, Typographic Insanity: This Poster Is Covered in All 265,000 Words From Ulysses
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1.7
Type