More efficient ads?
Learn about LinkedIn industries
It is now possible to focus a LinkedIn campaign on more industries
than ever. Learn how to make your strategy more efficient.
How companies pick their LinkedIn industry
LinkedIn is a social media platform specifically for companies and
professionals. This focus makes LinkedIn the perfect platform for companies
in the Business to Business (B2B) industry to find potential clients and
partners. Since March 2022 companies on LinkedIn are categorized into
industries, which makes it easier to create an effective and high-conversion
B2B funnel. Not all products are useful for all companies on LinkedIn, but
with the new industries, it becomes a lot easier to get your product to the
right person. Learn how LinkedIn industries work in this article.
What LinkedIn industries are available?
There are currently 24 industries that a company can be categorized into.
These main industries are also divided into 148 subcategories. For example,
the education industry is divided into Education Management, E-Learning,
Higher Education, Primary/Secondary Education and Research. The full
LinkedIn industries list can be found in LinkedIn Campaign Manager.
Before March 2022 it was already possible for companies to pick their
industry manually. At that time,
there was only a limited number of
industries available. Industries on
profiles are not automatically
possible for a company to use an
old category. For this reason,
some companies might
outside of your sales funnel.
Source: photo from Pixabay.com by 3D Animation Production
How are companies categorized in LinkedIn industries?
Ads on LinkedIn are shown to profiles according to their employer,
demography and firmography. For example, a business manager who works
for a healthcare company will likely be shown ads for related companies and
products. However, there