Mistakes Guaranteed to Doom Your Corporate Video Production
It is only natural for any corporate company to dream of making a viral corporate video but it is
easier said than done. There are several blindspots that a corporate film can fall into and miss
out on the important aspects of the film, creating irreversible blunders. Following are some of
these mistakes that can cause your corporate video production to fail:
● Overlooking the script: The script is the backbone of the film. Instead of writing the
whole script on your own, it is important to hire a professional writer as they can have a
more objective view on your product. The way to develop a good script is to think of the
core of what your product or service stands for. Start with a catchy hook that instantly
grabs attention and promises an informational journey ahead.
●
Information Overload: Cramming the whole trajectory of your company into your
corporate film will be visually overcrowding and overwhelming. An ideal way to decide on
information to put out there is to zero in on the most special features of your company or
product or a philosophy that makes you different and stand out amongst other players.
● Misunderstanding Audience: It is essential to properly identify your audience before
one invests money in the production of a corporate video. Before you can effectively
communicate to a certain group of people, you need to know their language. Therefore,
it is vital for the company to thoroughly study the demographics of its audience- their
needs, interests, tendencies etc. to achieve the goal they want to with their corporate
film.
● Unclear CTA: Corporate videos should work to bridge the gap between interest and
action. It should have a clear purpose and kick-start further action from the viewer. If you
don't have a clear roadmap to guide the viewers on, you will not receive appropriate
return on investment. It is important to calibrate an effective and clear Call-to-Action that
is not confusing or vagu