If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof.Learn more about what it is, why your site needs it, and how it can impact your digital marketing campaign here.
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Evergreen Content: What It Is and
Why Your Site Needs It
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Do you know the secret for writing blogs that
earn backlinks from high domain authority
sites, rank for relevant keywords, and gain tons
of organic traffic over time?
Evergreen content is the answer.
If you’re involved with SEO or any digital
marketing campaign, you’ve probably heard of
or read about evergreen content at least once.
Digital marketing experts must have also told
you about the need to publish such content on
your website.
We’ve gathered the information you need to know
to learn more about what evergreen content is,
why your website needs to have it, and how it can
help your content marketing strategy.
Let’s get started.
What Is Evergreen Content?
If you have the question, “What is evergreen
content?” in mind, it is almost similar to SEO
content. However, evergreen content stays
relevant and fresh for many readers over time. In
other words, it is a lasting and sustainable form of
content.
If you’re wondering why it’s called evergreen, its
name comes
from
the evergreen plant,
symbolizing perpetual life. This plant has foliage
that stays green even after one growing season.
Similar to the said plant, evergreen content does
not go out of date.
Sure, all content is sustainable since they don’t
disappear on the internet unless deleted by the
publisher. But, what experts mean when they
describe one as “evergreen” is that it is time-
proof.
Articles About Fashion Trends
Blogs About Seasons and Holidays
Numerical Reports and Statistics
News Posts and Other Related Reports
What Evergreen Content is Not
To understand it better, take a look at these
examples of dated content that is not considered
evergreen:
Common Evergreen Content Formats
Now that you know what an evergreen post is
not, then what are examples of evergreen
content? While there are numerous types, the
most common formats include:
Checklists
Listicles
Buying Guides
Top Tips
How-To Guides
You have to keep in mind, thou