Whether you are migrating content from a webpage or rebuilding your entire website, use 301 redirects to route organic traffic to the new page or website you built.Making the most of 301 redirects yields many benefits, such as increasing conversion rates, preserving link equity, and removing your website's old URLs from search engines' indices.
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3O1 Redirects for SEO: Everything
You Need to Know
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Whether you are migrating content from a
webpage or rebuilding your entire website,
use 3O1 redirects to route organic traffic to
the new page or website you built. Making
the most of 3O1 redirects yields many
benefits, such as increasing conversion
rates, preserving link equity, and removing
your website's old URLs from search
engines' indices.
Are you planning to move certain content
from one webpage to another, or are you
planning to redesign your entire website
without using the old URLs? If you answered
yes to either of these questions, you must
be thinking that doing so might affect your
ranking on search results.
Whether you are setting up a new page or
an entire website, and you think using the
same URL is not practical, it is essential to
know the correct practice. Changing URLs,
when done incorrectly, nullifies all the SEO
work done on the old URLs used.
This incorrect change in URLs, in turn, leads
to having a low ranking on search results,
causing organic traffic to plummet. The
good news is that you don't have to start
from scratch as far as SEO is concerned.
You can use a 3O1 redirect to route organic
traffic to your new pages or website
permanently.
What Is a 3O1 Redirect?
A 3O1 redirect tells search engines, such as
Google, that content from an old webpage
has been permanently moved to another
webpage. So, how does a 301 redirect
work? It directs visitors who click on the old
URL to the new URL.
For example, a website owner wants to
rebrand and change the URL of his website.
If some of its previous visitors search for
the website on Google, and the URL that
pops up is the old one, clicking it will direct
them to a "4O4 error" message. That is
when 3O1 redirects come in handy.
Redirects allow visitors to reach the new
webpage or website even if the URL they
click is the old one. The same happens
when a blog or content from an old page is
linked, and someone clicks it. A "4O