Google Remarketing Can
Help You Salvage Sales and
Increase Your Profits
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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When pay-per-click (PPC)
marketing was first developed, your
small business may not have been
around to witness its birth.
However, by now, if you’re not
using PPC to generate leads to your
business, it’s highly likely that
you’re leaving money on the table
that could have been used to boost
your profits.
If you are running PPC campaigns,
you may be dialed in with a list of
solid keywords, and maybe you
optimized for new platforms like
mobile. You probably run a set of
consistent campaigns as long as
they are conforming to your goals
and bringing in targeted traffic.
However, there are many facets to
PPC that can still be utilized. If you
aren’t remarketing your keywords,
you may be missing out on an
important source of income.
The PPC landscape has developed to
the point where more sophisticated
targeting strategies can be utilized,
which will allow your business to
interact with a potential customer.
Google remarketing should be
implemented as part of your
strategy if it isn’t already included.
How Remarketing Works in
AdWords
Remarketing in AdWords allows
you to engage with potential
customers who’ve already visited
your website but didn’t buy
anything.
By utilizing Google remarketing,
you can ensure that your brand’s
goods or services are in front of
potential customers when they are
surfing the net in relevant places.
This reminds them of the
interaction they already had with
your website and encourages them
to come back and investigate
further.
This marketing strategy doesn’t
cost you anything until you
receive a click on your ad. It
provides a great way for you to
reconnect with people who have
shown interest in your business
and then entice them to make a
purchase. When an individual is
looking for a product or service,
they may be researching different
prices and specifications.
You probably know by your
internal analysis that cart
abandonment