Five Effective Digital Marketing Strategies for Startups on a Budget

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Promotions & Marketing
https://advdms.com/blog/five-effective-digital-marketing-strategies-for-startups-on-a-budget/
Five Effective Digital
Marketing Strategies for
Startups on a Budget
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Digital marketing has greatly
changed the way we do business.
When done right, your digital
marketing strategy can give your
business the right level of
exposure to your target audience,
provide the analytics you need to
convert those leads into loyal
clients, and basically get you
ahead of the competition in your
niche.
However, for small businesses,
especially cash-strapped startups,
switching from traditional
marketing to digital marketing is an
additional expense not every
business owner is willing to make.
Depending on the digital marketing
service that you need for your
business, the price can range from
$250 to a whopping $100,000.
Here’s a little secret: you do not
need to spend a fortune for an
effective online marketing
campaign, you just need to be smart
in choosing which technique best
suits your business. Below are five
cost-effective digital marketing
strategies that you can use to boost
your business growth:
1. Referrals
Referral marketing, or simply
“referrals,” is perhaps the most
budget-friendly amongst all online
marketing tactics because you know
exactly who you are marketing to
rather than relying on demographic
information.
Another advantage in using this
approach is that it lets your
customers do the marketing for you,
and many consumers trust personal
recommendations over anything
else.
We highly recommend that you
use a referral program software to
run your own campaign.
Subscriptions to referral program
software can range from as low as
$29 to $500 a month.
2. Content Marketing
Content marketing is all about
creating and sharing content like
blog posts, social media posts, and
videos to promote your brand and
stir your target audience’s interest
in your products and services.
It’s a lot of work, so you may opt to
hire someone to create and share
content for you, but if you choose to
do it yourself, it only costs you time
and at least a $15 monthly
subscription fee to a cloud-based
video creation software.
3. SEO
SEO and content marketing go hand
in hand. Search Engine Optimization
requires your time and dedication to
learn its technicalities. The process
involves identifying the right
keywords for your niche to drive
traffic back to your website.
There are tools that you can use, such
as Google Analytics, Search Console,
and Moz’s Keyword Explorer to help
you identify keywords and modify
your website to include the right
ones. The best thing about these
online tools is that they are 100%
free.
4. Social Media Marketing
Here is another strategy that will
not cost you anything but your
time. Social media platforms such
as Facebook, Twitter, Instagram,
and LinkedIn make it easy for you
to promote your brand online and
build a relationship with your target
audience through engagement.
You may start by creating an
account for your business and
posting valuable content about your
products and services. Working on
improving your online presence
every day will help you increase the
number of your followers, who can
help spread the word about your
business, drive traffic back to your
site, and generate leads for you.
5. Email Marketing
Many marketing professionals are
predicting the death of email
marketing, but a recent study shows
otherwise. According to
management consulting firm
McKinsey & Company, email
marketing is 40 times more effective
than social media marketing.
The key to an effective email
marketing campaign lies in
personalizing and providing relevant
content to your customers.
Encourage your recipients to reply to
your emails rather than simply
adding a link that screams “Click
Me!” Master this, and you will soon
see the benefits reflected in your ROI.
Subscription to email marketing
software like Mailchimp can cost
as little as $9.99 a month. You may
also take advantage of the free
subscription plans before signing
up for a paid plan.
Remember, before launching any
campaign, ensure that you plan your
strategy well. Hiring a digital
marketing agency to help you with
this endeavor might cost you a little,
but this will help you avoid mistakes
that could only mean a waste of time
and money. Take advantage of our
affordable digital marketing and
SEO services to drive more traffic to
your page.
info@advdms.com
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