https://www.fortunebusinessinsights.com/industry-reports/mhealth-market-100266
mHealth Market Rising Popularity of Subscription
Models and Digital Services | 2032 Forecast
The mHealth market refers to the use of mobile devices, apps, and wireless technologies to provide
healthcare services and support health management. It includes solutions such as remote patient
monitoring, fitness and wellness apps, teleconsultations, chronic disease management, and medication
tracking. The growing adoption of smartphones, rising internet penetration, and increasing demand for
convenient and cost-effective healthcare delivery are driving this market forward. mHealth also plays a key
role in improving patient engagement, enabling real-time health data collection, and expanding access to
healthcare in remote or underserved areas. While the market faces challenges related to data security,
regulatory frameworks, and integration with traditional healthcare systems, it continues to expand as digital
health technologies become more widely accepted.
According to Fortune Business Insights, the global mHealth market was valued at USD 83.17 billion in 2023
and is projected to grow from USD 93.12 billion in 2024 to USD 249.05 billion by 2032, exhibiting a
compound annual growth rate (CAGR) of 13.1% during the forecast period. In 2023, North America
dominated the market with a 30.34% share.
Top Companies in the Market
• Fitbit, Inc. (U.S.)
• Apple Inc. (U.S.)
• DEXCOM, Inc. (U.S.)
• Koninklijke Philips N.V. (Netherlands)
• Omada Health, Inc. (U.S.)
• Teladoc Health, Inc. (U.S.)
• Boston Scientific Corporation (U.S.)
• Omron Healthcare, Inc. (Japan)
• SAMSUNG (South Korea)
• BD (U.S.)
• er Foundation Health Plan, Inc. (U.S.)
• Target Brands, Inc. (U.S.)
• Bellin Health Systems (U.S.)
• Geisinger Health (U.S.)
• Rite Aid Corp. (U.S.)
Key Industry Development
In April 2024, Postpartum Support International (PSI) launched the Connect App to support
perinatal mental health for women post-partum, aiming to extend its global footprint. This marks
a decisive step in leveraging mobile platforms to address a critical healthcare need. Though this
development originates outside the Fortune Business Insights report, its alignment with the
overall mHealth trend of expanding service applications underscores its relevance.
Market Drivers
The mHealth market’s accelerated growth is driven by several factors:
• Remote patient monitoring demand: As chronic diseases rise and the geriatric
population expands, especially across North America and Asia Pacific, demand for
home-based monitoring apps and wearables surges.
• COVID-19 effects: The pandemic catalyzed the adoption of mobile health apps as in-
person check-ups were postponed and movement restricted.
• Technological innovation and competition: A burgeoning number of companies enter
the sector, spurring launches of advanced apps, services, and wearables.
• Smartphone penetration and digital infrastructure: Widespread smartphone usage
and improved connectivity, particularly in North America, Europe, China, and Japan,
support mHealth scalability.
Market Report Coverage
• Market size and forecasts (2019-2032), with 2023 as the base year and historical data
from 2019-2022
• Segmentation by category (mobile applications: disease & treatment management,
wellness management; and wearables: body/temperature monitors, sleep trackers, fitness
trackers, glucose monitors, BP monitors, cardiac monitors).
https://www.fortunebusinessinsights.com/industry-reports/mhealth-market-100266
• By service type: monitoring services, fitness & wellness solutions, diagnostic services,
treatment services, other services.
• By service provider: mHealth app companies, pharmaceutical companies, hospitals,
health insurance providers, others.
• Regional forecasts including North America, Europe, Asia Pacific, Latin America,
Middle East & Africa.
Market Competitive Landscape
The global mHealth market showcases fragmentation, with major players like Fitbit, DEXCOM,
Apple, and others holding significant shares. The influx of startups and the introduction of
innovative solutions further diversify the competitive terrain, prompting key players to
differentiate through enhanced offerings.
Market Segments
• Category: Mobile applications (disease & treatment management, wellness management,
others) and wearables (body & temperature monitors, sleep trackers, fitness trackers,
glucose monitors, BP monitors, cardiac monitors, others).
• Service Type: Monitoring services, fitness & wellness solutions, diagnostic services,
treatment services, others.
• Service Provider: mHealth app companies, pharmaceutical companies, hospitals, health
insurance providers, others.
• Regional: North America, Europe, Asia Pacific, Latin America, the Middle East &
Africa (all with forecast breakdowns).
Market Regional Insights
North America held a 30.34% market share in 2023, with a market value of USD 25.23 billion.
The region benefits from high smartphone penetration, chronic disease prevalence, and rising
digital healthcare infrastructure.
Europe is experiencing growth thanks to a surge of startups building mHealth apps and
wearables, alongside increased demand for remote monitoring.
Asia Pacific is expected to witness exponential growth over 2024–2032, driven by aging
populations, healthcare spending increases, and expanding mobile broadband infrastructure in
countries like India, China, and Japan.
Explore the full research report with detailed insights and
TOC: https://www.fortunebusinessinsights.com/industry-reports/mhealth-market-100266
Future Market Scope
Going forward, the mHealth market’s potential appears vast:
• Scaling remote care: Growing healthcare demand and better connectivity will enable
broader use of remote patient monitoring and chronic disease management tools.
• Emerging tech integration: AI, IoT, and advanced analytics will enhance app
intelligence, predictive capabilities, and personalization.
• Expanding wearable ecosystems: As data interoperability improves, wearables will
integrate more tightly with wider healthcare systems, creating seamless care experiences.
• Stronger regulatory frameworks: As adoption grows, enhancements in privacy
regulations and device validation will help build trust and market expansion.
Conclusion
The mHealth market stands at the cusp of transformative growth. Moving from USD 93.12
billion in 2024 toward USD 249.05 billion by 2032, the market’s expansion at a CAGR of 13.1%
signals broad-based momentum. Growth catalysts include a rising elderly population,
smartphone ubiquity, digital healthcare infrastructure, and innovations from both established
players and agile newcomers. Regionally, North America leads, Europe rises, and Asia Pacific is
on track for explosive adoption. While challenges like privacy and data security remain,
continued technological and regulatory advancement will unlock fresh mHealth opportunities.
This is a pivotal moment for healthcare stakeholders to lean in and drive next-generation mobile
health solutions.
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