5 Ways to Identify Unmet Customer Needs
Are you looking for ways to promote innovation within your company? Then this article
is for you! Today’s economy is built on meeting customer demand as quickly as possible
– not just for products but also for experiences.
With our groundbreaking five ways to
identify unmet customer needs, you can be
proactive about understanding and providing
customers with personalized experiences that
meet their desired outcomes.
1. Mapping Out Your Customer Journey
Mapping out your customer journey is the perfect way to identify unmet customer needs.
By looking at a customer's entire experience when engaging with your product or service,
you can pinpoint friction points and areas for improvement. Taking it one step further,
you're not just patching existing holes; instead, you can eliminate the pain associated with
purchasing your products and services altogether.
2. Listening to the Voice-of-Customer
Asking your users about their experiences and preferences when using your product can
uncover a wealth of insights that can improve design, marketing, and service. Asking key
questions such as "What do you think is the biggest issue with product X?" or "How
satisfied are you with our service?" can help identify areas for improvement.
Rather than merely making assumptions on how to serve your customers best, listening to
the Voice-of-Customer facilitates a genuine understanding of what they need most from
your product or service.
3. Jobs-to-be-Done Method
Jobs-to-be-Done isn't just any innovation theory; it's an almost
guaranteed pathway to uncover markets of unmet desires that
present near-limitless potential. This method defines customer
needs around the jobs they're trying to get done rather than just
analyzing customer characteristics.
Businesses detect which of their customers' desires are most
important yet least satisfied. Jobs-to-be-Done method eliminates
guesswork and creates powerful opportunities for an outcome-
driven innovation strategy for