E-commerce Insights: 5 Tips for Newbies

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E-commerce Insights: 5 Tips for
Newbies
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How has the “new normal life” changed
the way we do business? As the COVID-19
pandemic made countries lock down
their territories, brick and mortar stores
have been forced to close, and e-
commerce has become the main means
of business.
Based on the report of McKinsey &
Company, the 10-year expected growth in
e-commerce happened 
in 
just 
three
months. Considering how this e-commerce
leap has changed the way we do business,
those brick and mortar stores that have
“temporarily” closed could end up being
permanently closed if they do not make
their presence felt online.
Even though there is a possibility for e-
commerce 
to slow down when the
pandemic is over, there will always be
people shopping online because it’s more
convenient. So if you are starting a
business and looking into an e-commerce
insight on what it will be like in the coming
years, well, we tell you – it will continue to
rise even more. 
The US e-commerce is expected to grow
about 18% this year. Having said that, it is
clearly the best time for e-commerce
beginners to start their online business.
What’s e-commerce for beginners like? It
might be a bit scary in the beginning. With
everything going digital, e-commerce is
getting crowded and getting even more
competitive than before. However, it can
also be exciting. With the continuous rise of
e-commerce, technology and innovation
will continue to develop.
For you to start your online business, we
have prepared five helpful e-commerce
advertising tips:
1. Know what products to sell.
Research on what sells. Generally, there
are two types of products: commoditized
products and niche products.
Commoditized products are products that
are used in everyday life. Because they are
basic necessities, 
these products are
usually in high demand with a bigger
market.
Niche products are dedicated to catering
to the needs or preferences of a specific
customer base. Being an “exclusive” item,
these products usually have higher profit
margins than commoditized products.
The e-commerce tip to choose what
product to sell: Know your passion. In order
to put up a successful business, you need
to choose products or services that you
are genuinely passionate about. When you
are passionate about your business,
creative ideas come easily.
2. Know your business model.
Next, you need to know how and where to
sell your products. The e-commerce
business model is an extensive topic, but it
can be simplified into four main models:
Business to Consumer (“B2C”) – In this
business model, the business sells
products or services to consumers. This
is the business model that the typical
consumer would be familiar with.
Business to Business (“B2B”) – 
In
contrast to the B2C model, you sell
products 
or 
services 
to 
other
businesses in this business model. This
particular business model will work for
you if you are selling products that can
be sold wholesale such as 
raw
materials. 
This is also the business model you would
follow if you are selling services that can
help other businesses. Delivery services
and warehouse and storage services are
some examples of this model.
Consumer to Business (“C2B”) – In this
business model, it is the consumers
that sell products or services 
to
businesses. An example of a business
that follows this model is UpWork. The
consumers of freelancing websites like
UpWork are selling their services to
businesses.
Consumer to Consumer (“C2C”) – This
one is when the consumers sell services
to other consumers in exchange for a
commission. It works by charging listing
fees, transaction fees, and subscription
fees. Platforms like eBay and Craiglist
are some examples.
3. Do market research.
Market research is done to determine what
the customers would want from you. It is
about understanding competition, target
audience demographics, and the market
condition itself. Here are some tips on how
to do it:
Search for keywords related to your
products on search engine platforms
and see the top results. Check current
trends via Google Trends. This will help
you determine if the customer’s interest
in the product is growing or not.
Follow popular influencers who have a
strong and steady growing followership.
People often listen to influencers for
what products to use. Check their
hashtags, and read comments on
products similar to yours.
Join online communities. This helps,
especially 
if you are selling niche
products. 
Interact with communities
that might be interested in the products
that you will sell. This way, you will know
how to create a marketing strategy that
will catch the attention of your target
market.
4. Know how to build an e-commerce
store.
A website is like having your own physical
store, but it’s online. This could make or
break your business as it acts as your
salesperson 24/7. However, if the website is
poorly designed and has weak content,
chances are, customers will not be enticed
to buy your products or services.
An essential e-commerce tip we can give
you is to consult experts. Web designers
can make your website stand out from
your competitors, and they can highlight
the details needed by your customers.
Remember, it only takes a few seconds to
catch the attention of your customers. If
you are not able to make a good
impression and make them stay on your
page, you are going 
to 
lose your
customers to your competitors.
5. Know how to generate traffic to your
website.
Traffic is measured by the number of
visitors who visit your website. The more
site visitors you have the more potential for
sales.
However, e-commerce is getting crowded
each day, and competition is getting more
challenging. How are you going to stand
out? Again, ask a consult experts from a
reputable SEO company. Search Engine
Optimization is an effective way to make
your website more visible in the online
world. It uses strategies that make the
presence of your website felt.
Without a good website, you cannot put up
a good fight in the digital world. And
without generating traffic to your website,
you cannot generate good sales.
At Advanced Digital Media Services, we
can do all of these for you. Our team
knows how e-commerce works and how
we can help your business penetrate the
online world: 
from building up your
website, securing a payment gateway for
your customers, and protecting your site’s
security. 
We can also generate traffic that can, later
on, turn into sales. For all of your e-
commerce needs, ADMS has it all for you.
Schedule an appointment with us, and let
us start venturing your online business!
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