PaaS Is The Future Of
Automation Is Key
For years experts have known that traditional
advertising has been losing its effectiveness.
Consumers have learned to
ignore many forms of advertising
entirely, and often report being
annoyed by in-your-face
The majority of sales in recent years occur immediately after
consumers perform online searches.
This allows you to take advantage
of Publishing as a Service (PaaS)
to lower your advertising budget
while increasing your ROI.
Using AI combined with programmatic algorithms, it is
possible to make published content a single step process
between the buyer and the seller.
This content has the ability to reach a
consumer in their home, office, or on
their mobile device, at the exact
moment that they are looking for the
service or goods that you are offering.
Marketing and branding that used to be accomplished through traditional
advertising is now being accomplished with the use of automation and
algorithms, combined with human creativity.
The new methods of content creation
are carefully designed to put your
content into the consumer's mind, at
the time they are most receptive to
learning about it.
Instead of being annoyed by the content that companies are advertising
because they are being forced to see and hear it, PaaS matches content
with the people searching for it, so they are truly interested in it.
Due to not being seen as advertising,
rather helpful content, many
companies find it easier to shift public
opinion and diversify their markets
through the use of published
Tina Olivero created The OGM 30 years ago, from a back room
in her home in Newfoundland. Today it's a global phenomenon.
The OGM has now served over 1000
energy industry clients and partnered
with over 90 oil and gas exhibitions
around the globe. The magazine is
enjoyed in countries all over the world.