5 Website Features to Trash in Your Homepage

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ADMS
Promotions & Marketing
https://advdms.com/blog/5-website-features-to-trash-in-your-homepage/
5 Website Features to
Trash in Your Homepage
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Your website is the heart and the
foundation of your business and
marketing strategy, and as such, it is
important to keep it fresh, exciting,
and up-to-date. Website design has
changed in the past years, but that is
just how the internet and technology
goes. It is important to go through
these changes in order to keep up
with ever-evolving trends.
It is important that you always
review, analyze, and modify your
website. This means having a good
idea of which features work well and
which ones are only hurting your
business. To help you with this, we
have listed some bad website design
features that you should definitely
remove from your homepage and
the best features to add to it instead.
 1. Unnecessary Social Media
Profiles
Links to social media profiles are a
common website feature found in
business homepages, because it is
important to engage with customers
on social media. But including every
social media platform like Instagram,
Facebook, Twitter, Reddit, and
Google+ is a waste of time.
Having too many social media icons
can be dangerous, especially if those
profiles are inactive and outdated.
Your customers might click on your
most outdated social media profile
and be discouraged by what they
find there.
How can you improve this?
Pick two to three social media
platforms your customers always use
and where your clients will be more
engaged and interactive. Build your
presence in those platforms, and only
add those profiles to your homepage.
2. Carousels and Slideshows
One of the most common website
features we have encountered in the
past years are the Carousels and
Slideshows where the customers will
see the nature of the business. But
over time, customers have gotten
used to the gimmick and most tend to
ignore it. It has become evident that
most websites don’t even need it
anymore.
How can you improve this?
It will be much better to have a
pleasant photo posted in your
homepage and present the
company’s nature and values to the
customers in a clear and concise
way. You can add a professional
photo that will speak volumes about
your business and design it to be
informative and pleasing to the eye.
3. Random Videos that Play
Automatically
It is always annoying to visit
websites and have videos play
automatically in the background. If
your website has this feature, there
is a possibility that a lot of the
potential customers who have
visited your link have clicked the
exit button as quickly as they
entered.
The reason this website design is a
bad feature is because no one enjoys
being surprised by automatic videos
when they are browsing a website.
Especially if they are in a public
space.
How can you improve this?
Posting videos in your homepage is
not always bad. It is actually a great
tool that we highly recommend for
you to use. Just try to use other tools,
like YouTube, where you can post the
video on your site for users to click on
when they are ready and prepared to
watch a video.
4. Too Much Clutter and
Unnecessary Texts
Users are usually in and out of your
websites quickly. Most of them are
in a hurry and don’t really have the
time to take a tour of your website.
Keep in mind that every user that
clicked on your website is looking
for something. 
Unrelated website features and too
much clutter on your homepage
are not pleasant to look at and will
therefore chase the potential
customers away.
How can you improve this?
Know exactly what pieces of
information your customers are
interested in knowing. This
depends on what you are offering
or selling. If you have any special
promos or product features, make
sure that those are the things your
customers will see.
5. Too Much Introduction
An “About Us” portion is the most
common feature every website has.
Did you know that it is not necessary
to introduce your company’s Mission
Statement, Vision, Values, etc? Your
customers don’t care, and they won’t
read it. Everything you put on your
website should answer your
customers’ or clients’ questions and
direct them to what you are offering.
How can you improve this?
In building your website, it is
important to have a strong
relationship with your customers
and establish a good partnership.
In order to do this, you have to
write for, to, and about them. 
Address their problems and answer
their questions. Keep in mind that
they are on your website because
they need something from you, and
not because they want to know
about you.
Building relationships with your
customers and constantly
innovating your website can be
tricky. There are a lot of things to
keep in mind and consider. 
Advanced Digital Media Services
offers quality web development and
design services to help establish your
web presence. You don’t have to go
through the trouble of figuring out
the best website features to add to
your site because these guys can do
all of that for you.
info@advdms.com
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