Sample Survey Questions

These sample questions are provided to help you determine what you should ask in a survey as well as what question type . The following are some sample questions for inspiration.
About Jack Berlin

About Constant Contact - About Prizm Share
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These sample questions are provided to help you determine what you should ask in a survey as well as what question type . The following are some sample questions for inspiration.
About Jack Berlin

About Constant Contact - About Prizm Share
choice select multiple choice Single select multiple Answer choice Question choice Answer choice
<p>Sample Survey Questions, 
Answers and Tips
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Sample Survey Questions, Answers and Tips| Page 3
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Contents
Customer Satisfaction 
 
 
 
 
4
Customer Support / Service Call Follow-up  
 
 
6                   
Service Delivered Follow-up 
 
 
 
 
8
Event Planning 
 
 
 
 
 
8 
Event Satisfaction (Post Event) 
 
 
 
10
Membership Satisfaction 
 
 
 
 
13
Newsletter Satisfaction 
 
 
 
 
15
Website Satisfaction  
 
 
 
 
17
Product Reviews 
 
 
 
 
 
19
Understanding the Varied Interests of your Audience 
 
19
Understanding your Brand 
 
 
 
 
21
Sample Survey Questions, Answers and Tips| Page 4
©Constant Contact, Inc. All rights reserved.
About these Sample Questions
These sample questions are provided to help you determine what you should ask in a survey as well as what ques-
tion type . The following are  some sample questions for inspiration. 
Note: 
Don’t forget that as part of Constant Contact’s Survey product,  there are many professionally written and easily 
editable templates with many more suggestions for you.
Customer Satisfaction
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How long have you used 
our products/service?
Single-select 
multiple choice
Answer choices might include: 
Less than 6 months
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
Which of our products/ser-
vices do you use?
Multi-select mul-
tiple choice
The answer choices will vary based on the 
products you offer. - Be sure to include an 
“Other” choice.
How frequently do you pur-
chase from us?
Single-select 
multiple choice
Answer choices might include:
 
Every day
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
Every 4 - 6 months
 
Once or twice a year
How would you rate your 
overall satisfaction with us?
Rate one item on 
a scale
Include a Comments area in the question to 
fi nd out why respondents rated you as they did. 
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
Sample Survey Questions, Answers and Tips| Page 5
©Constant Contact, Inc. All rights reserved.
 
 
 
       Customer Satisfaction Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How likely is it that you 
would recommend us to a 
friend/colleague?
Rate one item on 
a scale
Include a Comments area to fi nd out why 
respondents rated you as they did. Answer 
choices might include:
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
Please rate us on the follow-
ing attributes:
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
You might  also ask readers to rate you on the 
following attributes:
 
Customer service
 
Professionalism
 
Quality of products/ser  vices
 
Customers’ needs
 
Sales staff
 
Price
How likely are you to contin-
ue doing business with us?
Rate one item on 
a scale
Include a Comments area in the question to 
fi nd out why respondents rated you as they did. 
Answer choices might include:
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
Do you have any suggestions 
for improving our products/
services?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Sample Survey Questions, Answers and Tips| Page 6
©Constant Contact, Inc. All rights reserved.
                    Customer Satisfaction Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please indicate your gender.
Single-select 
multiple choice
Answer choices would include “Female” and 
“Male”. It’s also polite to include a “Prefer not to 
answer” choice.
Which range includes your 
age?
Single-select 
multiple choice
Make sure the age ranges don’t overlap, which 
may cause confusion amongst your respon-
dents. It’s also polite to include a “Prefer not 
to answer” choice. Example answer choices 
might be:
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
Customer Support / Service Call Follow-up
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How satisfi ed are you overall 
with our customer support?
Single-select 
multiple choice
Answer choices might include: 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
 
How satisfi ed were you 
with how the support staff 
resolved your most recent 
problem?
Single-select 
multiple choice
Answer choices might include:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
If your problem was not 
resolved, did our staff offer to 
follow-up after the call?
Single-select 
multiple choice
Answers choices would include “Yes” and “No”
Sample Survey Questions, Answers and Tips| Page 7
©Constant Contact, Inc. All rights reserved.
                    Customer Support / Service Call Follow-up Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please rate our customer 
service representative on the 
following attributes.
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very Poor
 
Poor
 
Fair
 
Good
 
Very Good
You might ask readers to rate the following 
features of your newsletter:
 
Responsiveness
 
Professionalism
 
Politeness
 
Knowledge of the problem
 
Effi ciency in solving the problem
 
Manner of handling follow-up questions
How long did you have to 
wait on the telephone before 
the customer support repre-
sentative was available?
Single-select 
multiple choice
Answer choices might include:
 
Less than 1 minute
 
1 to less than 3 minutes
 
3 to less than 5 minutes
 
5 to less than 10 minutes
 
10 minutes or over
How long did it take for 
customer support to resolve 
your problem?
Single-select 
multiple choice
Answer choices might include:
 
Less than 5 minutes
 
5 minutes to less than 10 minutes
 
10 minutes to less than 20 minutes
 
20 minutes to less than 30 minutes
 
30 minutes or more
 
Next day
 
More than a day
 
Problem did not get resolved
How many times did you 
contact customer support 
before your problem was 
resolved?
Single-select 
multiple choice
Answer choices might include:
 
Once
 
Twice
 
Three times
 
More than three times
 
Problem is still unresolved
Sample Survey Questions, Answers and Tips| Page 8
©Constant Contact, Inc. All rights reserved.
                   Customer Support / Service Call Follow-up Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Do you have any suggestions 
for improvement?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Service Delivered Follow-Up
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please complete the follow-
ing. The service...
Single-select 
multiple choice
Be sure to include a “Comments” area. Answer 
choices might include:
 
Was better than expected
 
Matched expectations
 
Was worse than expected
Please indicate your level of 
satisfaction with the follow-
ing attributes of our service.
Rate items on a 
scale
Be sure to include a “Comments” area. The 
rating scale might be:
 
Very Dissatisfi ed
 
Somewhat Dissatisfi ed 
 
Neutral
 
Somewhat Satisfi ed
 
Very Satisfi ed  
 
Items to rate might include:
 
Delivery of service
 
Quality of training provided to your staff 
 
Methods of communication 
 
Quality of support 
 
Quality of proposals created 
 
Price 
 
Post-service follow-up
 
Knowledge of our staff
Do you have any suggestions 
for improvement?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Sample Survey Questions, Answers and Tips| Page 9
©Constant Contact, Inc. All rights reserved.
Service Cancellation Follow-Up
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How long did you use our ser-
vice before you cancelled it?
Single-select 
multiple choice
Answer choices might include:
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
Why did you cancel our service? 
Select all that apply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice. Answer 
choices might include
 
Did not need it anymore
 
Service was inconvenient to use
 
Unhappy with customer service
 
High cost of service
 
Unhappy with payment plan
If you switched to another 
service provider, please indicate 
your reasons for doing so. 
Select all that apply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice. Answer 
choices might include:
 
Better quality of service
 
Service is easier to use
 
Better access to service
 
Better customer service
 
Better price
 
Better payment plan
Event Planning
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Rank what is most important 
to you in attending an event.
Rank items nu-
merically
Depending on your event planning needs, you 
might include answer choices such as:
 
Convenience of event location
 
Cost
 
Availability of parking
 
My interest in the scheduled speakers
 
Topics covered are useful to me
 
Timing of event fi t into my schedule
 
Availability of networking time
Sample Survey Questions, Answers and Tips| Page 10
©Constant Contact, Inc. All rights reserved.
                   Event Planning Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
What day/time do you prefer 
to attend an event?
Single-select 
multiple choice
OR
Multi-select mul-
tiple choice
If you want respondents to choose their top 
choice for a day/time, make the question a 
single-select question. If you want to know all 
of the days/times that they would be able to 
attend the event, make the question a multi-
select question.
To help us pick a convenient 
location, please enter your 
zip code.
Open-ended text
How far are you willing to 
travel?
Single-select 
multiple choice
Do you prefer networking 
before, during or after an 
event?
Single-select 
multiple choice
OR
Multi-select mul-
tiple choice
Rate your preference of an 
event on the following topics.
Do you have any suggestions 
for topics?  If so, what?
Single-select 
multiple choice
Use “Yes” and “No” for the answer choices, 
then include a Comments area to capture the 
suggested topics.
Do you have any suggestions 
for speakers?  If so, what?
Single-select 
multiple choice
Use “Yes” and “No” for the answer choices, 
then include a Comments area to capture the 
suggested speakers.
Event Satisfaction (Post Event)
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How satisfi ed are you with 
the event?
Rate one item on 
a scale
Include a Comments area to fi nd out why 
respondents rated the event as they did. Your 
rating scale might be:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
Sample Survey Questions, Answers and Tips| Page 11
©Constant Contact, Inc. All rights reserved.
 
         Event Satisfaction (Post Event) Continued... 
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please rate your satisfaction 
with the following parts of 
the event.
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
You might list sessions and/or speakers from 
your agenda or you might ask readers to rate 
the following more general attributes of your 
events:
 
Cost
 
Location
 
Exhibits/sessions
 
Ease of transportation or parking
 
Length of event
 
Topic/theme
 
Profi le of other attendees
 
Food and beverages provided at breaks
How likely are you to recom-
mend this event to a friend or 
colleague?
Single-select 
multiple choice
Include a Comments area in the question to 
fi nd out why respondents rated the event as 
they did.
Why did you attend our 
event? Select all that apply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice. Answer 
choices might include:
 
For networking
 
Interest in event topic
 
To support the organization
 
You know the organizers or participants
How did you learn of our 
event? Select all that apply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice. Answer 
choices might include:
 
In the media (newspaper, magazine, 
trade journal, billboards, etc)
 
Business network
 
Membership announcement
 
Through a friend
 
On the internet
 
While passing the event location
Sample Survey Questions, Answers and Tips| Page 12
©Constant Contact, Inc. All rights reserved.
                   Event Satisfaction (Post Event) Continued...
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How did you learn of our 
event?
Single-select 
multiple choice
Include an “Other” choice so you can capture 
data from people who learned of the event 
from a source you did not anticipate. Answer 
choices might include:
 
Word of mouth
 
Website
 
Direct mail
 
Email message
 
Flyer
What were your greatest 
take-aways from the event?
Open-ended text
Was the duration of the 
event:
Single-select 
multiple choice
Answer choices might include:
 
Much too long
 
A little long
 
Just right
 
A little short
 
Much too short
Was the price of the event:
Single-select 
multiple choice
Answer choices might include:
 
Very expensive
 
Somewhat expensive
 
Priced right
 
Somewhat inexpensive
 
Very inexpensive
Which of our other events 
are you aware of?
Multi-select mul-
tiple choice
Please provide suggestions 
for improving our future 
events
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Sample Survey Questions, Answers and Tips| Page 13
©Constant Contact, Inc. All rights reserved.
Membership Satisfaction
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How long have you been a 
member?
Single-select 
multiple choice
Answer choices might include:
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
Why did you become a mem-
ber? Select all that apply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice. Answer 
choices might include:
 
Wanted the membership benefi ts
 
Interest in member only events
 
Networking opportunities
 
You were given the membership
 
Needed to join for business reasons
Overall, how satisfi ed are 
you with your membership?
Single-select 
multiple choice
Be sure to include a “Comments” area. You 
might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
How likely are you to rec-
ommend our membership 
program?
Single-select 
multiple choice
Answer choices might include:
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
Sample Survey Questions, Answers and Tips| Page 14
©Constant Contact, Inc. All rights reserved.
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How often do you use the 
following benefi ts?
Rate items on a 
scale
The rating scale might include:
 
Very infrequently
 
Infrequently
 
Frequently
 
Very frequently
 
Do not use
 
Was not aware of
The benefi ts to ask about will vary according to 
your organization but might include:
 
Newsletter
 
Discounts to events
 
Access to research  
 
 
Access to member directory 
 
Opportunity to speak at events
What is your level of satis-
faction with the following 
benefi ts?
Rate items on a 
scale
The benefi ts will vary according to your orga-
nization but would be the same as those in the 
“How often do you use the following benefi ts?” 
question above. The rating scale might include:
 
Very Unsatisfi ed
 
Somewhat Unsatisfi ed
 
Neutral 
 
Somewhat Satisfi ed
 
Very Satisfi ed
Please rank, in order of 
importance from most 
important to least important, 
the following reasons for 
becoming a member of our 
organization.
Rank items
The reasons to rank will vary depending on 
your organization.
Do you have any suggestions 
for improving the overall 
membership experience?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Membership Satisfaction Continued...
Sample Survey Questions, Answers and Tips| Page 15
©Constant Contact, Inc. All rights reserved.
Newsletter Satisfaction
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
What is your overall satisfac-
tion with the newsletter?
Rate one item on 
a scale
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
How often do you read our 
newsletter?
Single-select 
multiple choice
Answer choices might include:
 
Always
 
Frequently
 
Sometimes
 
Rarely
 
Never
Rate your satisfaction with 
the following features of this 
newsletter.
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
You might ask readers to rate the following 
features of your newsletter:
 
Length
 
Content
 
Layout
 
Images
 
Color
How relevant do you fi nd the 
information in the newslet-
ter? 
Rate one item on 
a scale
Answer choices might include:
 
Very relevant
 
Somewhat relevant
 
Not at all relevant
Sample Survey Questions, Answers and Tips| Page 16
©Constant Contact, Inc. All rights reserved.
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please rank each part of the 
newsletter in order of impor-
tance to you.    
Rank items nu-
merically
Depending on what content you typically 
include in your newsletters, you might include 
choices such as:
 
News
 
Tips and Tricks
 
Calendar of Events
 
Industry Trends
 
Featured Article
 
Quick Links
What can we do to improve?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Would you be interested in 
providing content for this 
newsletter?
Single-select 
multiple choice
Use “Yes” and “No” for the answer choices, 
then include a Comments area to capture the 
respondent’s ideas.
When is the optimal day to 
receive this newsletter?
Single-select 
multiple choice
When is the optimal time of 
day to receive this newslet-
ter?
Single-select 
multiple choice
How often would you like to 
receive this newsletter?
Single-select 
multiple choice
Newsletter Satisfaction Continued...
Sample Survey Questions, Answers and Tips| Page 17
©Constant Contact, Inc. All rights reserved.
Website Satisfaction
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How satisfi ed are you with 
our website?
Rate a single item
Answer choices might include: 
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
How did you learn of our 
website? Select all that ap-
ply.
Multi-select mul-
tiple choice
Be sure to include an “Other” choice and 
a Comments area. Answer choices might 
include:
 
Newspaper or magazine article
 
Friend/colleague
 
(Your company name) employee
 
Company materials
 
Google search
 
Yahoo search
 
Another search engine (please put the   
name in the Comments area below)
 
Surfi ng the web
On your last visit, what was 
your primary reason for visit-
ing our website?
Single-select 
multiple choice
Be sure to include an “Other choice. Answer 
choices might include:
 
Seeking company information
 
Seeking product information
 
Seeking contact information
 
Product purchase
 
To fi nd calendar/schedule
 
Seeking store hours
 
Seeking store location/directions
How often do you visit our 
website?
Single-select 
multiple choice
Answer choices might include:
 
Daily
 
Weekly
 
Monthly
 
Quarterly
 
Annually
Sample Survey Questions, Answers and Tips| Page 18
©Constant Contact, Inc. All rights reserved.
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Please rate the following at-
tributes of our website.
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very satisfi ed
 
Somewhat satisfi ed
 
Neutral
 
Somewhat dissatisfi ed
 
Very dissatisfi ed
You might ask visitors to rate the following 
features of your web site:
 
Ease of navigation
 
Freshness of content
 
Accuracy of information
 
Quality of content
 
Quantity of content
 
Layout/design
 
Customer support
Meeting your needs
How likely are you to visit our 
website again?
Single-select 
multiple choice
Answer choices might include:
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
Do you have any suggestions 
for improvement?
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Website Satisfaction Continued...
Sample Survey Questions, Answers and Tips| Page 19
©Constant Contact, Inc. All rights reserved.
Product Reviews
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Have you used this product?
Single-select 
multiple choice
Use “Yes” and “No” for the answer choices.
How do you rate this item on 
a scale of 1 to 5, with 1 being 
Extremely Dissatisfi ed and 5 
being Extremely Satisfi ed.
Rate a single item
Your answer options would be:
 
1
 
2
 
3
 
4
 
5
The text of the question tells respondents the 
meaning of that scale.
Please type your review in 
the space below.
Open-ended text
When creating the open-ended text question, 
you may wish to give respondents as much 
room as possible for their suggestions, choos-
ing “10 Lines of Text/500 Characters” for the 
“Limit answers to” option.
Understanding the Varied Interests of your Audience
(Segmenting- use the survey results to break your contacts into lists with similar interests so you can target your 
communications. )
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How long have you been a 
customer?
Single-select 
multiple choice
Answer choices might include:
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
What products / services of 
ours do you use?
Multi-select mul-
tiple choice
Answer choices will vary based on the prod-
ucts/services you offer. Be sure to include an 
“Other” choice.
How frequently do you use 
our products/services?
Single-select 
multiple choice
Answer choices might include:
 
Every day
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
Every 4 - 6 months
 
Once or twice a year
Sample Survey Questions, Answers and Tips| Page 20
©Constant Contact, Inc. All rights reserved.
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
How important were each 
of the following attributes in 
your decision to purchase 
our product/service? 
Rate items on a 
scale
You might want to include rating scale answer 
choices such as:
 
Very important
 
Somewhat important
 
Neutral
 
Somewhat important
 
Very important
You might ask readers to rate the following 
attributes:
 
Pricing
 
Ease of use
 
Quality of products/services
 
Responsiveness of support staff
 
Store location
Do you purchase mainly in 
the physical retail store or 
online?
Single-select 
multiple choice
What city do you live in? 
Single-select 
multiple choice
Include an “Other” choice so you can capture 
data from people who do not live in one of the 
cities you list.
Please indicate your gender.
Single-select 
multiple choice
Answer choices would include “Female” and 
“Male”. It’s also polite to include a “Prefer not to 
answer” choice.
Which range includes your 
age?
Single-select 
multiple choice
Make sure the age ranges in your choices don’t 
overlap, which may cause confusion amongst 
your respondents. It’s also polite to include a 
“prefer not to answer choice”. Example answer 
choices might be:
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
Understanding the Varied Interests of your Audience Continued...
Sample Survey Questions, Answers and Tips| Page 21
©Constant Contact, Inc. All rights reserved.
Understanding your Brand
Questions to Ask 
Suggested 
Question Type
Additional Suggestions
Have you purchased or used 
our products/services within 
the past year?
Single-select 
multiple choice
Answer choices would be “Yes” and “No”.
When you hear our business-
es name, what main idea 
comes to mind (something 
we stand for)?
Open-ended text 
OR Single-select 
multiple choice
Which question type you select depends upon 
whether you already have ideas you have tried 
to convey through your marketing or advertis-
ing as well as the number of survey responses 
you expect to receive. If you expect many 
responses, you may wish to use a multiple 
choice question for ease of analyzing the data; 
otherwise, an open-ended question may lead 
you to fi nd unexpected trends in responses. 
If you use multiple choice, include an “Other” 
choice.
What do we do that makes 
us unique from competitors?
Open-ended text 
OR
 Multi-select mul-
tiple choice
Depends if you already have competitive differ-
ences you’ve tried to message.  See previous 
suggestion.
What is our business’ spe-
cialty?
Open-ended text 
OR
 Multi-select mul-
tiple choice
Depends if you already have specialties you 
have tried to convey.  See previous suggestion.
Compared with competitors, 
where do we rank in this 
specialty? 
Rate one item on 
a scale
Answer choices might include:
 
Much better than competitors
 
Somewhat better than competitors
 
The same as competitors
 
Somewhat worse than competitors
 
Much worse than competitors
If we aren’t #1, who is and 
why?
Open-ended text 
OR
 Multi-select mul-
tiple choice
Depends if you have identifi ed competitors. 
See previous suggestion.
What do you want or need 
most from businesses in this 
specialty?
Open-ended text
Is there an unaddressed 
need that we should focus 
on? If Yes, what is it?
Single-select 
multiple choice
Use “Yes” and “No” for the answer choices, 
then include a Comments area to capture the 
need.
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