While 2020 was anything but easy, Jenna will be forever grateful for this experience, not only for her personal growth, but also for the growth of her business and her team. For Crown Extension Studio, that year was not 2020; it was 2019.
How One Hairdresser Turned the Shutdown
into an Opportunity for Profit & Growth
Many salon owners look at 2020
as the year of survival, a year that
tested their mental toughness,
their commitment to their salon,
and even to the industry as a
For Crown Extension Studio, that
year was not 2020; it was 2019.
For the second time, Crown’s
owner, Jenna Bowden,
questioned why she even wanted
to own a salon.
Sales were sluggish and
productivity was low,
contributing to lower staff
It was now “decision time.” She
could give up or she could start
over and rebuild, but better this
time. She could re-focus her vision
and create the beautiful and
profitable salon she dreamed of.
Jenna opened Crown
Extension Studio after she
realized that women in their
city were looking for solutions
for their thinning hair.
Jenna heard woman, after
woman in her chair tell her they
researched for hours online trying
to find a salon they could trust to
provide quality extension
Then Covid-19 hit and once
again Jenna wondered,
“What else could salon
ownership throw at me?”
She decided the next morning,
despite not having a salon to go
to, that she was still going to go
to work. But this time she would
work on her business, not in it.
To reach out to the local,
struggling business community
and network more with their ideal
guest, Jenna recorded several
episodes of her new podcast,
"Inspiring Women of the 719".
She decided to start a "Gift Card
Giveaway" where Crown
purchased online gift cards from
local restaurants and coffee
shops and raffled them off to
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