How to Discover, Curate, Amplify and Measure Your Most Engaging Content.
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A Note to the
Sophisticated Marketer
Why Should I Be Reading
This Guide?
Why Does My Business Need
a Content Marketing Strategy?
Lay a Solid Foundation
The Essential Tools for Managing
and Producing Content
Mapping Content Throughout
the Buyer’s Journey
Going Global: Take Your Content
Beyond Borders
The Big Rock:Your
Stepping-stone to Content
Marketing Success
Thought Leadership: 3 Types
and 3 Companies Doing it Well
Carving up the Turkey
Publishing on LinkedIn
Use LinkedIn to
Deliver a Meaningful
Content Experience
Let’s Get Visual!
Expand the Reach
of Your Content
Activate Employees for Content
Sharing and Amplification
Tap into Influencers
for Content Amplification
Prove the Value of
Your Content Marketing
Conclusion: Not More Content
But More Relevant Content
31 Sophisticated Content
Marketing Thought Leaders
to Follow
Guide to
CONTENT
MARKETING
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And as a sophisticated marketer, you’re
probably aware that the world doesn’t
need more content —it needs more
relevant content. Relevancy is the
linchpin to finding and keeping your
audience engaged.
You also know that you need to understand
how every aspect of marketing—from
demand generation, email and social to
PPC, PR and everything in between—fits
together to help your organization reach
its goals. By orchestrating the use of both
modern technologies and tried-and-true
marketing techniques, the sophisticated
marketer can achieve new heights.
This guide was written with you in
mind: the sophisticated, multi-dimensional
marketer. In it, you’ll find everything you
need to know about content marketing
in general and on LinkedIn, written
both strategically, and instructionally.
It’s your one-stop shop to understanding
what works when it comes to marketing
with content—and will help you be
on the bleeding edge of all things
content marketing.
Ready to dive in? Read on!
Jason Miller, Senior Manager,
Global Content Marketing,
LinkedIn Mark