Dec 17, 2018 | Techcelerate Ventures |
zero to traction it's really hard. today's talk: traction, traction, traction, traction, traction, traction ... but how to get it? first, you need product/market fit. then you can optimize for growth. 0 12.5 25 37.5 50 post Product/Market fit pre P/M fit traction. product/market fit When people who know they want your product are happy with what you're offering ... then you're ready to shift your focus from product to distribution and "win the market." what P/M fit looks like Consumer products: Usage 3 out of every 7 days Organic growth of 100s of signups/day 30% users are active the day after signup Clear path to 100,000 users what P/M fit looks like SaaS products: 5% conversion rate from free-to-paid 3X CPA to LTV ratio
Your Chief Investment Officer for getting ready and raising Series A
first, you need product/market fit. then you can optimize for growth.
Tech Investment and Growth Advisory for Series A in the UK, operating in £150k to £5m investment market, working with #SaaS #FinTech #HealthTech #MarketPlaces and #PropTech companies.
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