Effective Email Marketing: What Can an Email Campaign Accomplish for Your Business?

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https://advdms.com/blog/effective-email-marketing-what-can-an-email-campaign-accomplish-for-your-business
Effective Email
Marketing: What Can
an Email Campaign
Accomplish for Your
Business?
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Email marketing can be 
one of the most effective
marketing strategies you 
can use. Digital marketing
experts project that every
dollar spent on email
marketing returns $43. Of
course, a successful email
strategy is far more than 
just smart tactics. Successful
individuals with an online
presence have learned how
to leverage email marketing
to their advantage.
What worked last year
may not work this year.
People will send around
333 billion emails daily
by the end of 2021.
Email marketing is a
key element of any
successful digital
marketing strategy.
Consider the following facts
about email marketing:
Take Your Email
Marketing Efforts to
the Next Level
No matter where you are in
the email marketing game,
you can always improve
your methods and boost
open rate and conversion
results.
1. One of the best ways to get
the attention of customers
is to personalize your email
messages. Customized
customer email content is
the key. This enhances the
customer’s experience with
your brand. Personalized
emails can deliver up to six
times the engagement rate
than non-personalized
emails.
2. Amazon is a prime
example of the power of
emails. At least 35% of all the
company’s sales result from
onscreen email
recommendations. The
company takes its email
campaigns seriously.
3. Email marketing, on
average, can generate up to
$0.11 in revenue for every
email a marketer sends.
4. As much as 70% of all
brands don’t personalize
their emails. This means
there’s every opportunity
to capture a big share of the
competition’s market.
Emails with a personal
name can increase open
rates by as much as 17%.
The possibilities for
increasing profits add up.
5. Ask consumers for all the
pertinent information up
front. Your signup form is
important. Data should
include location, company,
and name. Only ask for
information that will prove
useful. This is where
personalization can begin.
6. An effective email
marketing campaign should
never include a “do not reply”
email address. Do this and it
lowers your authenticity in
the eyes of your customers.
The goal is to inspire your
customers to respond and
engage. Be sure to use an
authentic address.
7. Segment and target your
different email audiences.
Segment your database. CRM
software will enable this. This
allows you to target that small
business owner who is just a
short distance from you.
Imagine receiving an email
that invites you to an event
that is hundreds or thousands
of miles away. That’s a big
turnoff for consumers and will
raise a red flag in their minds.
8. Mobile friendly is the way of 
the internet’s future. Consider the
billions of emails that consumers
open on a mobile device. Close to
62% of consumers open emails on
their mobile devices. Another good
email marketing strategy is to
make your emails compatible with
most smartphones and tablets.
Regardless of all the social media
apps, forums, and social media
venues, email is still one of the
most popular and effective forms
of communication used by people
around the world.
How to Do Email
Marketing Effectively
1. Write Dynamic Content
Write dynamic content based
on a selected group’s behavior,
with known information
about that group.
This will be content that is the
most relevant to those users.
Your efforts will help to build
trust with customers and
inspire higher engagement.
While many businesses
believe that personalized
emails can improve business,
they still haven’t put together
the most effective email
marketing methods.
2. Clean Your Email Lists
While email lists are essential
to have, a dirty list will likely
yield unproductive results.
Remove those people from
your lists who haven’t opened
your emails in the past several
months.
Sure, you’d love to see the size
of your email list growing, but
it’s never wise to saturate
inboxes with emails that
customers aren’t reading,
either. It’s the equivalent of
sending information to those
customers that provide zero
value. Focus your marketing
efforts on sending out product
information, announcements,
and exciting news to those
who will engage.
3. Consider Both Hard and
Soft Bounce Rates
For the weeding-out process,
consider hard and soft
bounce rates, click rates, and
open rates. There are going
to be those emails that never
reach the intended recipient.
High deliverability means
more people will open your
emails.
A high bounce rate could be
due to the fact that emails
are not getting through to
their intended destination. A
soft bounce rate could mean
your emails are reaching
overflowing and filled boxes.
A good email marketing
strategy is to clean your
database to address those
hard bounces.
Customers prefer emails when
it comes to interacting and
communicating with brands.
Email is direct and personal.
When a customer allows for an
email to arrive, it is a sign that
they trust your company and
that a relationship is possible.
Your goal is to make sure
that your customers open
and read the emails your
company sends. Otherwise,
your customers can easily
unsubscribe from your
email list. Through emails,
it’s also easier for you to
design a personalized
journey for each customer,
which should ultimately
lead to a conversion.
Email marketing makes it
easy to track how campaigns
perform. Marketers can track
every relevant metric on their
event stream processing
software and easily calculate
their ROI. Email marketing
can also integrate easily with
various marketing channels.
It’s virtually impossible to rely
on one method of marketing
to reach customers. Whatever
marketing systems your
company uses, it’s not difficult
to integrate with an email
program. Email is also easy to
set up and totally cost-
effective. An email platform
can be functional within
hours.
4. Partner with a
Professional Digital
Marketing Team
Work with a digital
marketing agency to find the
right email platform that best
fits your company and can
elevate your company to its
next level of success. It can
help you integrate email into
whatever SEO or SEM
programs your company
currently uses.
Access advanced technology,
agency expertise, and increase
your company’s online exposure
with an expert marketing team.
Advanced Digital Media Services
offers the best SEO and email
marketing services to help you
achieve your business goals.
info@advdms.com
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(877) 237-6969
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