Effective Email
Marketing: What Can
an Email Campaign
Accomplish for Your
Business?
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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Email marketing can be
one of the most effective
marketing strategies you
can use. Digital marketing
experts project that every
dollar spent on email
marketing returns $43. Of
course, a successful email
strategy is far more than
just smart tactics. Successful
individuals with an online
presence have learned how
to leverage email marketing
to their advantage.
What worked last year
may not work this year.
People will send around
333 billion emails daily
by the end of 2021.
Email marketing is a
key element of any
successful digital
marketing strategy.
Consider the following facts
about email marketing:
Take Your Email
Marketing Efforts to
the Next Level
No matter where you are in
the email marketing game,
you can always improve
your methods and boost
open rate and conversion
results.
1. One of the best ways to get
the attention of customers
is to personalize your email
messages. Customized
customer email content is
the key. This enhances the
customer’s experience with
your brand. Personalized
emails can deliver up to six
times the engagement rate
than non-personalized
emails.
2. Amazon is a prime
example of the power of
emails. At least 35% of all the
company’s sales result from
onscreen email
recommendations. The
company takes its email
campaigns seriously.
3. Email marketing, on
average, can generate up to
$0.11 in revenue for every
email a marketer sends.
4. As much as 70% of all
brands don’t personalize
their emails. This means
there’s every opportunity
to capture a big share of the
competition’s market.
Emails with a personal
name can increase open
rates by as much as 17%.
The possibilities for
increasing profits add up.
5. Ask consumers for all the
pertinent information up
front. Your signup form is
important. Data should
include location, company,
and name. Only ask for
information that will prove
useful. This is where
personalization