Dr. Steven A. Wright
Online terms of services are notoriously ignored by the
majority of consumers - but Blockchain technology has the
potential to solve this problem.
Information technology expert Dr. Steven
A. Wright has presented his technical
paper titled “ClickThru Terms of Service:
Blockchain smart contracts to improve
consumer engagement?” at the
International Symposium on Technology.
The new announcement comes amid increasing concerns over consumer
protection laws, as current click-through digital contracts are simply not
read by the vast majority of consumers.
While internet users rely on consumer
protection laws to safeguard their privacy
and prevent potentially abusive terms,
developing a more proactive attitude on
the part of the consumer is essential.
In Dr. Wright’s paper you’ll discover that Blockchain smart contracts may
be a useful way to increase consumer engagement and ensure that digital
contracts are read and understood, rather than simply scrolled through.
Blockchain technology offers multiple
possibilities to make terms of services
easier to comprehend, thus substantially
increasing the degree of consumer
awareness and reducing the risk of
potentially unconscionable terms.
Dr. Wright explains: “ Blockchain smart contracts appear to provide promising capabilities to enable
greater consumer engagement with the terms and conditions of the online services by enabling multiple
signatures per transaction, and more sophisticated transaction logic to verify engagement."
"If service providers and regulators will also
engage, by considering such click through
licensing processes through the lens of
consumer engagement, consumer orient
blockchain smart contracts could become
Sign up for Dr. Wright’s newsletter via the link above and
get a complete copy of the conference presentation!
For more on the International
Symposium of Technology,
With the latest announcement, Dr. Steven