About Boardwalk Travel Agency
Boardwalk Travel Agency is an award-winning host agency dedicated to helping travel lovers turn their passion into income. Whether you're a stay-at-home parent, teacher, or want to start a side hustle, our flexible model makes it possible for you to succeed. With industry-leading commission rates, no sales quotas, and exclusive perks from partners like Disney, Universal, and Carnival Cruises—Boardwalk is here to help you thrive. We provide training, expert support, and a vibrant social media community to cheer you on. Boardwalk Travel Agency has everything you need to book travel confidently from anywhere. Start today and discover the rewarding career (or side gig) you've been dreaming of!
Guide for Travel Agents
Norwegian Cruise Line (NCL) is one of the most prominent and innovative
cruise brands in the world, offering a wide array of vacation experiences
tailored for every kind of traveler.
For travel agents, understanding NCL’s offerings is essential to serve
clients effectively and boost sales. This guide offers an in-depth look at
what NCL offers, the benefits, and key selling points to highlight.
Why Norwegian Cruise Line
Unlike traditionalNCL for travel agents cruises with rigid schedules, NCL for
travel agents offers flexibility in dining, entertainment, and attire,
appealing to modern travelers who value choice and independence. Here
are some key reasons to recommend NCL to your clients:
● New, modern ships with luxurious amenities
● Diverse itineraries across Europe, Alaska, the Caribbean, Asia, and
beyond
Top Ships and Itineraries to Recommend
As an agent, suggesting the right ship based on client preferences is key.
Whether they prioritize nightlife, family fun, or serenity, NCL has a ship to
suit their needs. NCL’s fleet includes 19 ships that cater to every kind of
traveler—from families to solo adventurers to luxury seekers.
1. Norwegian Prima and Viva
The newest additions to the fleet, these ships offer high-end, next-level
experiences with more space, stunning architecture, and upscale
amenities.
2. Norwegian Encore
Ideal for families and groups, Encore is packed with entertainment
including a race track, virtual reality gaming, and Broadway-style shows.
3. Norwegian Joy and Bliss
These ships specialize in Alaska and Panama Canal cruises, with
observation lounges and outdoor experiences tailored to scenic itineraries.
NCL’s Target Audience: Who Should You Sell To?
Understanding NCL’s target demographic helps you sell smarter. NCL is
particularly attractive to:
● Young professionals and couples looking for a trendy, flexible cruise
experience
● Families are drawn to their excellent youth programs and family-
friendly amenities
● Solo travelers with their exclusive studio cabins and lounge access
● Luxury seekers who can book “The Haven,” NCL’s ship-within-a-ship
luxury enclave
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Freestyle Cruising: A Unique Selling Point
“Freestyle Cruising” is NCL’s trademark offering and should be a major
focus when pitching to clients. Unlike other cruise lines with formal dining
nights and fixed itineraries, NCL for travel agents empowers guests to
cruise their way. Here’s how:
● Dine anytime, anywhere from over a dozen restaurants
● Casual dress code throughout the ship
● Options to stay active or relax, depending on mood
This flexibility is a massive draw for first-time cruisers who may be
hesitant about traditional cruise formats.
The Haven: Luxury at Sea
For clients seeking a more private and luxurious cruise experience, The
Haven by Norwegian is a powerful upsell. Located on the upper decks of
many ships, The Haven offers:
● Private suites with 24-hour butler service
● A dedicated concierge and private sundeck
● Priority boarding and exclusive dining venues
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The Haven is perfect for honeymooners, executives, or affluent clients
wanting VIP treatment.
Selling Tips for Travel Agents
To boost your NCL bookings, consider these expert tips:
1. Qualify Your Client First
Ask questions about their travel style, past cruise experience, and
preferred destinations.
2. Sell the Experience, Not Just the Ship
Focus on what makes NCL special—like dining freedom, world-class
entertainment, and destination diversity.
3. Use NCL’s Marketing Tools
Customize flyers, social media graphics, and emails directly from
Norwegian Central to promote offers professionally.
4. Recommend Add-Ons
Upsell shore excursions, beverage packages, spa treatments, and
insurance to enhance the experience and your commission.
Register with a Host Agency
If you’re new to the travel industry and especially to selling cruises with
Norwegian Cruise Line (NCL), one of the smartest moves you can make is
to register with a Boardwalk host agency.
While it’s entirely possible to become a travel agent independently,
working under a host agency gives you access to tools, resources, and
commission structures that are difficult to attain on your own, especially
in the beginning.
A host agency serves as a central platform, supporting independent travel
agents by providing access to supplier relationships, training, technology,
and administrative tools. For many aspiring NCL travel agents, partnering
with a host agency significantly reduces start-up barriers and accelerates
professional growth.
Benefits of Partnering
When you sell Norwegian Cruise Line, you’re not just booking cruises—
you’re building a long-term relationship with a cruise line that values
agents. Key benefits include:
● Attractive commissions and bonus incentives
● Strong support from BDMs (Business Development Managers)
● Exclusive agent rates for personal travel and familiarization trips
● Ongoing training to help you stay ahead
How to Select a Host Agency
Not all host agencies are the same; choosing the right one is crucial to
your success. Here’s what you should look for:
1. Cruise Focus and Supplier Access
Ensure the host agency has strong relationships with major cruise lines,
particularly Norwegian Cruise Line. Ask if they’re a preferred partner and
if they offer dedicated cruise training and support.
2. Transparent Commission Structure
Look for clear, written information about how commissions are split.
Some agencies take a percentage of your earnings, while others charge a
monthly fee.
3. Strong Training and Support
Choose a host agency that offers ongoing education, including webinars,
supplier training, and one-on-one mentoring. It is particularly important if
you’re new to the travel industry.
4. Reputation and Reviews
Check online reviews, ratings, and testimonials.
5. Tools and Technology
Ensure the agency provides a user-friendly booking platform, marketing
tools, and a CRM system to manage clients and their needs effectively.
Is a Host Agency Right for You?
Registering with a host agency is one of the smartest moves you can
make as a new or solo NCL travel agent. It provides instant access to the
tools, support, and supplier relationships that would otherwise take years
to build.
Whether you want to sell part-time from home or grow a full-time cruise
business, a host agency gives you the foundation you need to succeed in
the competitive, exciting world of cruise travel.
Final Thoughts
Norwegian Cruise Line is an excellent option offering a flexible, exciting,
and high-value cruise experience. With top-tier amenities, award-winning
ships, inclusive pricing, and strong agent support, NCL makes it easy to
sell cruises that clients will rave about—and come back for more.