The Four Foundations of Successful Digital Transformation: A Definitive Guide

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https://advdms.com/blog/the-four-foundations-of-successful-digital-transformation-a-definitive-guide/
The Four Foundations
of Successful Digital
Transformation: 
A Definitive Guide
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Digital transformation has taken the
business world by storm. It is a
necessity that all businesses must
take in order to stay relevant and
cater to the needs of both the
consumers and the marketplace.
Many companies, however,
encounter setbacks along the way
and eventually fail in this
endeavor. Some are overwhelmed
by the enormity of the task, while
some tackle digital transformation
without knowing exactly what to
do and how to do it.
If you’re an entrepreneur who is
seriously considering transforming
your business digitally, here’s a
definitive guide for you to get a
better understanding of what digital
transformation is, how it works, and
how to be successful in your feat.
What Is Digital Transformation?
Digital transformation is the
process of strategically
incorporating new, fast, and more
efficient digital technologies across
all areas of a business.
Digital transformation often
involves using cloud-based
platforms. Going paperless in your
office by converting all paperwork
into a digital format like PDF and
making them accessible via an
online storage application like
Google Drive is one of the simplest
forms of digital transformation that
you can implement in your
business.
Digital transformation, when done
right, essentially makes business
processes more dynamic and
productive. It also helps businesses
reach out to their target market,
convert them into leads, and
improve retention by building
better customer relations through
engagement and personalized
customer experience.
The Four Foundations of Digital
Transformation
What most people fail to realize is
that digital transformation is not
just about having the most popular
technologies that money can buy.
According to Microsoft CEO Satya
Nadella, digital transformation is all
about adapting technologies that
your business actually needs after
taking into consideration how it will
impact your employees, your
customers, how you operate your
business, and how it will improve
the way you deliver your products
and service. Here are the four
foundations of the entire digital
transformation process:
1. Empowering Your Employees
Employees are the heart of a
successful organization. Happy and
satisfied employees are more
productive and driven to yield
quality output. What better way to
empower your employees than by
implementing technologies that
encourage collaboration, enable
faster communication, and
stimulate creativity?
2. Engaging Your Customers
If your employees are the heart of
the organization, your customers are
its lifeblood. These days, customers
are more technologically savvy.
Having access to data and other
resources, it’s easy for anyone to do
market research and compare
products.
If you want to stay relevant to your
target market and keep your
customers satisfied, having the right
data analytics platform and proper
engagement tools will help you
identify your target market’s needs,
present a solution that’s tailored to
fit those needs, and personalize your
interactions with your customers.
Remember, customer satisfaction
translates into an increase in your
profits and success for your business.
3. Streamlining Your Business
Process
Proper data management is the key
to optimizing your business
operations and streamlining your
processes. This is measured by your
organization’s ability to manage and
secure high volumes of data and
store them according to risk and
sensitivity level.
There are many cloud storage and
file-sharing providers that cater to
your business needs. Not only will
this allow you to store and manage
data with ease, but it will also let you
grant or restrict access to any
information stored in your cloud
storage, which reduces the risk of
having your precious data
compromised.
4. Transforming Your Products
and Services
The fourth and final foundation is
all about creating new value
through innovation for your
customers. Digital technology has
changed the way of doing business
forever. 
With a wide variety of tools and
platforms to choose from,
businesses can now access data to
gain insight on how they will
develop and market new products
and services, and improve existing
ones. When technology is properly
leveraged, your business can gain a
competitive advantage and stay
ahead in your field.
In order to adapt and keep up in the
fast-changing world of technology,
digital transformation is imperative
for your business. Moreover, by
letting these four pillars guide you,
you will be able to create fresh and
innovative solutions that offer
significant value to your customers.
Go further with your digital
transformation by tapping different
social media platforms to promote
your products and services as well as
improve your customers’ experiences
through a user-friendly website. See
our social media offerings and web
design services for more information.
info@advdms.com
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