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The Beginners Guide to Writing Classified Ads
By Keegan Michaels
The Beginners Guide to Writing Classified Ads by Keegan Michaels
One of the best ways to get your business noticed is through
classified ads. These are the short, simple, ads you see on the
back pages of newsletters and between the articles in ezines.
They are usually cheap, sometimes even free, and easily
accessible. There are countless web sites, newsletters and
ezines that accept and print classified ads, and hence thousands
of people you can reach through this simple method of
advertising.
You can't just write anything though. Just like any other
business ad or sales letter, your copy must be well thought out
to be effective. The trick to writing classified ads that really
sell, is to state all your essential information with just a few
choice words.
To ensure that your ad will be read and responded to, follow
these steps:
1. Write a rough draft firsts using complete sentences, saying
absolutely everything you want to say, then start cutting. Take
out any non-essential words. Use action words and short phrases.
Eliminate anything that's even slightly repetitive.
2. Make sure you have a catchy headline. Sum up the main
selling point of your business or product with one short
sentence. Then give a little detail, but not too much. Keep it
short.
3. Always include your phone number and url in the last lines so
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