Did you know that according to Content Marketing Institute, 76% of B2C marketers and 88% of B2B marketers use content marketing as part of their strategy?
In our latest blog post, we discuss what content marketing is and how you can use content to generate more leads for your business.
How You Can Use Content to Generate More Leads
One of the most difficult parts of growing your small business is generating
quality leads that you can nurture into paying customers. Content
marketing is a great way to educate, inform, delight, inspire, and encourage
your audience while getting more qualified consumers interested in your
brand. Today, we will take a look at what content marketing is, ways you
can use content to generate more leads, and where edocr fits into this
process.
What is Content Marketing?
According to
Content Marketing Institute
,
“Content marketing is a strategic
marketing approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-defined
audience—and ultimately, to drive profitable customer action.”
Basically, you are using content that your company develops to bring in
more of the right customers who are most likely to be interested in what
your brand has to offer. This strategy is a part of inbound marketing, an
approach to marketing that helps you turn visitors into customers and brand
advocates through providing targeted content across channels throughout
the buyer’s lifecycle.
Many marketers include content marketing as part of their digital marketing
strategy. In fact,
76% of B2C marketers
report using content marketing,
and
88% of B2B marketers
currently use content marketing as part of their
strategy. These businesses use blogs, social media, video, and other visual
and written content to attract visitors to their website and influence
purchases.
3 Ways You Can Use Content to Generate More Leads
There are many ways that you can use content to generate more leads.
Here are just a few examples:
1. Publish content on your brand blog to help educate visitors.
Blogs
are a popular outlet for content marketing because they allow you to
provide useful information and add value for your current and future
customers. According to a Social Media Examiner repor