Did you know that according to Content Marketing Institute, 76% of B2C marketers and 88% of B2B marketers use content marketing as part of their strategy?
In our latest blog post, we discuss what content marketing is and how you can use content to generate more leads for your business.
How You Can Use Content to Generate More Leads
One of the most difficult parts of growing your small business is
generating quality leads that you can nurture into paying
customers. Content marketing is a great way to educate, inform,
delight, inspire, and encourage your audience while getting more
qualified consumers interested in your brand. Today, we will take
a look at what content marketing is, ways you can use content to
generate more leads, and where edocr fits into this process.
What is Content Marketing?
According to the Content Marketing Institute, “Content marketing
is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract
and retain a clearly-defined audience—and ultimately, to drive
profitable customer action.”
Basically, you are using content that your company develops to
bring in more of the right customers who are most likely to be
interested in what your brand has to offer. This strategy is a part
of inbound marketing, an approach to marketing that helps you
turn visitors
into customers and brand advocates through
providing targeted content across channels throughout the
buyer’s lifecycle.
Many marketers include content marketing as part of their digital
marketing strategy. In fact, 76% of B2C marketers report using
content marketing, and 88% of B2B marketers currently use
content marketing as part of their strategy. These businesses use
blogs, social media, video, and other visual and written content to
attract visitors to their website and influence purchases.
3 Ways You Can Use Content to Generate More Leads
There are many ways that you can use content to generate
more leads. Here are just a few examples:
1. Publish content on your brand blog to help educate
visitors. Blogs are a popular outlet for content marketing
because they allow you to provide useful information and add
value for your current and future customers. According to a Social
Media Examiner report, 45% of marketers say that blogging is
their number one most impo