How You Can Use Content to Generate More Leads One of the most difficult parts of growing your small business is generating quality leads that you can nurture into paying customers. Content marketing is a great way to educate, inform, delight, inspire, and encourage your audience while getting more qualified consumers interested in your brand. Today, we will take a look at what content marketing is, ways you can use content to generate more leads, and where edocr fits into this process. What is Content Marketing? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and ultimately, to drive profitable customer action.” Basically, you are using content that your company develops to bring in more of the right customers who are most likely to be interested in what your brand has to offer. This strategy is a part of inbound marketing, an approach to marketing that helps you turn visitors into customers and brand advocates through providing targeted content across channels throughout the buyer’s lifecycle. Many marketers include content marketing as part of their digital marketing strategy. In fact, 76% of B2C marketers report using content marketing, and 88% of B2B marketers currently use content marketing as part of their strategy. These businesses use blogs, social media, video, and other visual and written content to attract visitors to their website and influence purchases. 3 Ways You Can Use Content to Generate More Leads There are many ways that you can use content to generate more leads. Here are just a few examples: 1. Publish content on your brand blog to help educate visitors. Blogs are a popular outlet for content marketing because they allow you to provide useful information and add value for your current and future customers. According to a Social Media Examiner report, 45% of marketers say that blogging is their number one most important content strategy. 2. Generate interesting visual content like videos and infographics. That same report shows that 71% of marketers use visual content assets as part of their strategy. Visual content is often better for certain topics like complex ideas or how-to instructions that need to be broken down into smaller steps. 3. Post consistent and quality content on social media. One of the most popular content marketing tactics is social media. Posting consistent updates and content on social media platforms like Facebook, Twitter, and LinkedIn, help you connect with and engage your audience in a more informal setting. Where to Publish Content The more quality content you publish, the more opportunities you have to attract and engage your customers. This means that you will have to move beyond your website or blog if you want to reach new visitors. That is where edocr comes in. Regularly publishing quality content on edocr can help you improve search engine optimization (SEO) and generate more leads. By uploading your content to this document sharing platform, you are able to give your quality content a brand new audience. Are you interested in publishing your content on edocr? Sign up for a free account today, and start attracting more customers.