GMB Rebrands to Google Business
Profile: Here’s What You Should
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The digital world is constantly evolving. Most
updates and changes affect website rankings
on search engine results pages, so
essential to be aware of them.
Google, the most popular search engine,
updates its algorithms regularly. One of the
latest changes implemented in the past few
days is Google My Business rebranding to
Google Business Profile. This Google update
raised several questions, especially among
business owners, digital marketers, and SEO
What’s new about the tool? What are the new
features? How to manage business profiles
using the new update? What about those
businesses with multiple locations?
If you have these questions in mind, you’ve
come to the right place to look for the answer.
We’ll walk you through the updates and
changes. Let’s get started!
A Quick History
Over the years, Google has made many changes
to what we now know as Google My Business. It
was formerly known as Google Places, Google+
Local, Google Local, and other names. With these
changes, there were also updates rolled out.
Although Google is sometimes a challenge to
understand, it sure does things for the better.
Now, let’s take a look at the most recent Google
My Business update, or should we say GMB
Why Change the Name?
In recent years, there have been numerous
Google My Business updates implemented. For
that reason, many wonder about the purpose of
the said rebranding.
The main reason is that Google does not want to
limit business profile management to the Google
My Business app alone. It wants business owners,
digital marketers, and SEO experts to have the
luxury of managing business profiles even on
Google Maps, Google Search, and other helpful
In other words, Google
is migrating and
upgrading the features of the old local business
management tool to Maps, Search, and other
apps. It also plans to retire the app completely
sometime in 2022.
What Does Goog