GMB Rebrands to Google Business Profile: Here's What You Should Know

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GMB Rebrands to Google Business
Profile: Here’s What You Should
Know
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The digital world is constantly evolving. Most
updates and changes affect website rankings
on search engine results pages, so 
it’s
essential to be aware of them.
Google, the most popular search engine,
updates its algorithms regularly. One of the
latest changes implemented in the past few
days is Google My Business rebranding to
Google Business Profile. This Google update
raised several questions, especially among
business owners, digital marketers, and SEO
experts.
What’s new about the tool? What are the new
features? How to manage business profiles
using the new update? What about those
businesses with multiple locations?
If you have these questions in mind, you’ve
come to the right place to look for the answer.
We’ll walk you through the updates and
changes. Let’s get started!
A Quick History
Over the years, Google has made many changes
to what we now know as Google My Business. It
was formerly known as Google Places, Google+
Local, Google Local, and other names. With these
changes, there were also updates rolled out.
Although Google is sometimes a challenge to
understand, it sure does things for the better.
Now, let’s take a look at the most recent Google
My Business update, or should we say GMB
rebranding.
Why Change the Name?
In recent years, there have been numerous
Google My Business updates implemented. For
that reason, many wonder about the purpose of
the said rebranding.
The main reason is that Google does not want to
limit business profile management to the Google
My Business app alone. It wants business owners,
digital marketers, and SEO experts to have the
luxury of managing business profiles even on
Google Maps, Google Search, and other helpful
apps.
In other words, Google 
is migrating and
upgrading the features of the old local business
management tool to Maps, Search, and other
apps. It also plans to retire the app completely
sometime in 2022.
What Does Google Mean When It Said that
Google My Business is Going Away?
Google encourages business owners to have their
single listings managed directly on Google Maps
or Google Search — through separate mobile
apps or the web browser. Yes, you read it right.
After a long time, Google now allows and prefers
businesses to manage listings on the maps or
search results.
Google also said that the rebranding would
be of great help for large businesses serving
multiple 
locations. For business owners,
digital marketers, and SEO experts who
manage such businesses, this means that
you are still going to use almost the same
interface as GMB — but this time, with a new
name and a few added features. Although,
there are changes expected in the coming
months.
Claim business profiles on Google Maps and
Google Search
Verify business profiles on Google Maps and
Google Search
What are the New Features?
This Google update comes with a new set of
features. Google Business Profile, unlike GMB, now
allows business owners to:
Communicate with customers via messaging
on Google Maps and Google Search
Track inbound call data from business profiles
on Google Maps and Google Search (this
feature is launching in Canada and the United
States and will potentially roll out in other
countries soon)
Manage FAQs and reviews on Google Maps
and Google Search
How to Manage Your Business With this Google
Update?
Managing business profiles is made simple with
Google Business Profile. All you have to do is
search for your business name on Google Search
or Google Maps. You can also type “my business”
into the search bar to see the business profiles
you’ve claimed and verified.
Click the “edit your business information” link
you see on your screen.
Start editing your business information, such
as business description, operating hours,
category, and more.
For Businesses with Single Location
After searching for your business profile, you can
start editing it from the Knowledge Panel. Follow
these simple steps:
Click the “update your customers” button on
the Knowledge Panel if there’s something new
about your business, which you want your
customers to know.
Look at the left-hand side of your screen. You’ll
see other options to edit your Google Business
Profile there.
For Businesses with Multiple Locations
If you are an owner of a business with different
locations or a digital marketer or SEO expert who
manages business profiles with several locations,
the best way to manage multiple business
profiles is by logging in to the Google Business
Profile dashboard.
From there, you’ll have the option of managing
different profiles with ease and flexibility.
Why Utilize this Google Update for Local SEO?
Claiming and optimizing your business profile is
one of the best strategies in local SEO. Doing so
can help you land a higher ranking on search
results and attract more local clients to avail of
your products or services.
According to recent data provided by Google, 60%
of smartphone users contacted businesses using
the “click to call” button on the GMB, which is now
known as Google Business Profile.
Make sure that you constantly update your
business profile with new information to use
Google Business Profile to your best advantage.
Your responsibility is to ensure that all information
changes on your business listing are correct and
accurate.
We at Advanced Digital Media Services know that
Google updates are a challenge to understand,
but that’s why we are here to help you.
We provide Google Business Profile optimization
to help business owners focus on running their
businesses. Our team of SEO experts is always on
the lookout for updates and changes in the online
business landscape, so we guarantee that you’ll
dominate the search results with our services.
Additionally, we utilize the latest tools and
strategies to help businesses increase their
visibility and exposure in the vast digital world.
Contact us today to start achieving your business
goals.
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