November 12, 2009
State of the U.S. Online Retail Economy in Q3 2009
Gian Fulgoni, Chairman, comScore, Inc.
Note: A copy of this presentation will be sent to all attendees within 24 hours of
today’s webinar
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© comScore, Inc. Proprietary and Confidential.
Data sourced from comScore‟s global panel of 2 million Internet
users
E-commerce data includes all worldwide buying on
U.S. sites
Unless explicitly stated otherwise, the term e-
commerce refers to online retail spending, which
excludes travel, autos and auction sites
Behavioral activity through September 2009
Survey issued in October 2009, n=1046
Consumer Measurements:
– Site Visitation
– Buying
– Mobile
– Payment Method
– Attitudes and Intentions
– Demographics
Retailer Views
– Multi-Channel vs. Pure Play
Media
Exposure
Online / Offline
Transactions
Search
Behavior
Demographics
Life Stages
Video
Web Visiting
and Viewing
360° View of Consumer Behavior
Analysis Parameters
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© comScore, Inc. Proprietary and Confidential.
DEMOGRAPHICS
• Self-reported and validated
• Appended Segments (e.g. Claritas, Acxiom)
• Individual & Household Level
WEB VISITING & VIEWING
• All Website/Page Click Stream
• Content Viewed
• Search Engine Queries
• Keyword Used
SURVEYS
• Email or Contextual “Pops”
• Behavior-activated Surveys
• Observation of All Surveys Taken
Across All Suppliers
ONLINE TRANSACTIONS
• All Secure Session Activity
• Purchases and Subscriptions
• Price Paid, Shipping & Handling,
Promotions
• Applications/Configurations
MARKETING STIMULI
• Online Ads
• Referral Links
TV VIEWING
• Link to Digital Set Top TV Data
Using Name & Address
comScore Customer Knowledge Platform:
A 360° View of 2 Million Global Internet Users
Designed to be representative of the online population
Projectable to the total U.S. population
TRUSTe certified for information privacy & security
OFFLINE PURCHASING
• Linked using Name and Address
• Client CRM Databases
• Retailer Loyalty Card Data
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© comScore, Inc. Proprietary and Confidential.
State of the Economy: A