https://www.fortunebusinessinsights.com/industry-reports/hearing-aids-market-101573

Hearing Aids Market Focus on AI-Based Sound
Personalization and Noise Filtering
The hearing aids market is growing steadily, driven by an aging global population and increased
prevalence of hearing loss. Modern devices—whether behind-the-ear, in-the-ear, or invisible—use advanced
technology like AI-powered noise reduction, Bluetooth connectivity, and rechargeable batteries to improve
usability and satisfaction. Greater awareness, rising affordability (especially via over-the-counter options),
and the convenience of teleaudiology are all contributing to increased adoption. As innovation continues and
access expands, more individuals are benefiting from enhanced hearing solutions worldwide.
According to Fortune Business Insights, the global hearing aids market was valued at USD 12.96 billion in
2023 and is projected to grow from USD 14.35 billion in 2024 to USD 34.76 billion by 2032, exhibiting a
CAGR of 11.7% during the forecast period. In 2023, North America dominated the hearing aids market with
a market share of 38.19%.
Top Companies Leading the Charge
• Starkey Laboratories Inc. (U.S.)
• WS Audiology (Denmark)
• GN Store Nord A/S (Denmark)
• Cochlear Ltd. (Australia)
• RION Co., Ltd. (Japan)
• Sonova (Switzerland)
• Demant A/S (Denmark)
• MED-EL (Austria)
Industry Highlight: January 2024
Starkey Laboratories launched the Genesis AI hearing aids in Australia and New Zealand—featuring an
advanced AI processor, long-lasting rechargeable battery, and one of the smallest sensor-equipped RIC
designs, marking a leap forward in device miniaturization and powered functionality.