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FOR LEAD GENERATION
SOCIAL MEDIA FOR LEAD GENERATION
OPTIMIZING SOCIAL MEDIA
FOR LEAD GENERATION
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that?
But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.
At Marketo, we’ve found that
tapping into social media channels
can transform your lead generation
efforts from blah to wow.
“For successful lead generation on
social, equip your buyer for success. Be
personable, connect with your
prospect’s challenges, and give them a
next step to move forward.”
– Chris Brogan
CEO and Founder, Human Business Works
Social for Lead Generation
1. Don’t take yourself too seriously
2. Organic isn’t enough on its own;
don’t be afraid to pay to boost
3. Focus on valuable content and
4. Create strong calls-to-action
5. Always add value
6. Never forget that social is a
Need proof? A recent Forrester
survey found that only 20% of buyers
believe what a brand says about
itself, because people view any
brand-to-buyer communication as an
advertisement. Conversely, 70% of
buyers trust the recommendations of
their friends and family.
When people learn about your brand
through social, it gives you the
opportunity to turn those “Likes” into
leads. By adding elements of social to
your campaigns, you empower
customers, prospects, and fans to
become brand advocates.
Leveraging the power of peer-to-peer
communication delivers no- or low-cost
brand lift and increased brand
authenticity. Because your audience’s
peers have nothing to gain by
recommending a product, peer-to-peer
word of mouth is one of the most credible
forms of “advertising”.
Brand or product recommendations from
friends and family
Professionally written online reviews (e.g.,
CNET, consumer reports)
Consumer-written online reviews
Natural search engine results
(e.g., Google, Bing)