Learn How Pay-Per-Click
Marketing Can Quickly
Boost Sales for Your
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
If you’re operating a business that’s
trying to compete on the internet,
it’s crucial to generate leads from
potential customers. One of the
fastest ways to do this is by using
pay-per-click (PPC) marketing.
When this marketing technique is
utilized alongside search engine
optimization (SEO), it can be a
powerful way to quickly bring in
targeted traffic to your business.
What is PPC?
Pay-per-click marketing allows
you to purchase ads that are
shown to users searching for the
kinds of products or services you
offer. When you use this type of
service, you’ll pay a fee every time
a person clicks on one of your ads.
By advertising and receiving a click
to your website or a specific landing
page, you have a chance to entice an
individual to read your content and
possibly purchase from you. You’re
paying for traffic instead of trying
to get it organically like you would
with an SEO strategy.
How Does Pay-Per-Click
When a person goes to a website
like Google and utilizes their search
engine, they might be looking for
something to buy. After typing
what they want into the search bar
and receiving results, they’ll
usually see both paid ads and
When you’re looking at results and
want to differentiate between what is
PPC and what is organic, it can be
determined by looking directly
under the title of a listing.
Advertisements will be placed near
the top of the search results and will
have a small indicator next to the
URL, which informs a user that
they’re looking at an advertisement.
Organic listings appear after
scrolling down further.
Pay-per-click marketing is not a
first come, first served marketplace.
If you want to participate, you must
be the highest bidder for the
position you want your ad to be in.
If you’re bidding for ads in a
competitive marketplace, your ad
may be more expensive than