Learn How Pay-Per-Click Marketing Can Quickly Boost Sales for Your Business

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https://advdms.com/blog/learn-how-pay-per-click-marketing-can-quickly-boost-sales-for-your-business/
Learn How Pay-Per-Click
Marketing Can Quickly
Boost Sales for Your
Business
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
If you’re operating a business that’s
trying to compete on the internet,
it’s crucial to generate leads from
potential customers. One of the
fastest ways to do this is by using
pay-per-click (PPC) marketing.
When this marketing technique is
utilized alongside search engine
optimization (SEO), it can be a
powerful way to quickly bring in
targeted traffic to your business.
What is PPC?
Pay-per-click marketing allows
you to purchase ads that are
shown to users searching for the
kinds of products or services you
offer. When you use this type of
service, you’ll pay a fee every time
a person clicks on one of your ads.
By advertising and receiving a click
to your website or a specific landing
page, you have a chance to entice an
individual to read your content and
possibly purchase from you. You’re
paying for traffic instead of trying
to get it organically like you would
with an SEO strategy.
How Does Pay-Per-Click
Advertising Work?
When a person goes to a website
like Google and utilizes their search
engine, they might be looking for
something to buy. After typing
what they want into the search bar
and receiving results, they’ll
usually see both paid ads and
organic listings.
When you’re looking at results and
want to differentiate between what is
PPC and what is organic, it can be
determined by looking directly
under the title of a listing.
Advertisements will be placed near
the top of the search results and will
have a small indicator next to the
URL, which informs a user that
they’re looking at an advertisement.
Organic listings appear after
scrolling down further.
Outbidding Competitors
Pay-per-click marketing is not a
first come, first served marketplace.
If you want to participate, you must
be the highest bidder for the
position you want your ad to be in. 
If you’re bidding for ads in a
competitive marketplace, your ad
may be more expensive than
other industries, which is
common if you’re involved in the
financial industry. You’ll likely
pay more for these types of
positions than a company that
sells cleaning supplies.
It’s important to note that the price
you pay won’t change due to the
number of times your ad is
displayed. You are only charged
when a person clicks on your listing
and goes to your preferred landing
page.
Benefits of Using Pay-Per-Click
Marketing
Now that the question of “What is
PPC” has been answered, it’s
important to know why you should
use it.The primary advantage of this
type of Internet marketing is to list
your brand at the top of the search
engine results pages when a
potential customer is looking for
your products or services.
While you can also utilize SEO to
organically list yourself in top
positions, PPC guarantees a top
position in the area where ads are
displayed, which is quite beneficial
when you want to bring in qualified
traffic quickly. It’s especially
important to you as a marketer if
your goal is to emphasize the
presence of your brand when
someone is using a mobile device.
Sponsored results take up larger
chunks of screen space. This allows
your business to reach out to
potential customers at a specific
cost that meets your budget.
Utilizing Google Ads
One of the most popular pay-per-
click advertising options can be
found by utilizing Google Ads. Their
platform allows you to create ads
that appear on their search engine
and other digital properties owned
by the company.
To participate on their platform, you
bid on specific keywords and pay for
the clicks you receive. The position
that your ad receives is based on a
couple of factors, which include the
amount you’ve bid and the quality of
your ad campaign. These factors are
more formally known as your CPC
Bid and Quality Score.
Conducting Keyword Research
for Pay-Per-Click Advertising
It’s important to conduct keyword
research when you’re performing
this type of marketing. Each
campaign you create is built around
specific keywords associated with
your products or services. It can be
an ongoing job to create successful
ads that cost as little as possible, but
this will cut down on your
expenses.
You should probably regularly do
your keyword research if you are
running consecutive ad campaigns.
You want to utilize PPC keywords
that are highly relevant to your
business, and that may change over
time. Also, it’s important to look for
longtail keywords that are less
common or specific than popular
ones. By refining and expanding
your campaigns, you can tap into
hidden gems that can add to sales
and profits.
Managing and Tracking
Successful pay-per-click marketing
campaigns should emerge when you
manage them regularly. This helps to
ensure that they remain effective.
With most campaigns, you will
probably continue to add keyword
phrases periodically to see if they are
relevant to your business.
You can track your success by
splitting up ad groups, which can
also improve your Quality Score
and click-through rate (CTR), and
you’ll be able to create more
targeted landing pages by doing
this. When used correctly, pay-per-
click marketing can be a powerful
addition to your marketing arsenal. 
Advanced Digital Media Services, a
company that offers SEO services,
can assist you with your marketing
needs and answer your specific
questions.
info@advdms.com
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