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10 TIPS FOR BOOSTING EMAIL MARKETING ROI
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
HOW TO GUIDE
BEST PRACTICES IN EMAIL MARKETING
10 TIPS FOR BOOSTING
EMAIL MARKETING ROI
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10 TIPS FOR BOOSTING EMAIL MARKETING ROI
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
Calculating the ROI for marketing programs has to start with how people are responding to your marketing efforts.
Email marketing ROI is about delivering the right campaigns to the right people at the right time. Your investment
should drive email recipients to respond positively to your call to action. Email marketing lets marketers track who
opens the email and clicked through the links. Low open rates are frustrating and marketers are always looking for
ways to increase the return on email marketing efforts.
The best email marketing tools provide robust analytic capabilities giv-
ing marketers the ability to understand real time results of their market-
ing efforts. However, it is important to know what to measure, when
to measure and how to use the data from the measurements to drive
better outcomes. Spend time studying your email marketing analytics
and making small tweaks to your campaigns over time to drive incre-
mental improvements.
Once you have set up the tracking ability, you can use some simple
calculations to determine ROI to determine which campaigns were
most effective.
Comparing campaign data can be an exceptional means to im-
proving your email marketing programs. Campaign data can be
compared across your campaigns or within the same program
to reveal insight. Report data like open and click rates are useful
for each campaign, however when you dig in to the results of
each campaign and compare those results over time you get real
insight. Analyze trends and use comparison reports to see exactly
what works and where you need to improve.
By leveraging comparisons, you can quickly see what content
and sending pattern your subscribers find re