Marketing is impossible without great content Regardless of the type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is an integral part of all forms of marketing What is Content Marketing? Content marketing is a proven strategic marketing approach focused on creating and distributing valuable, relevant, engaging and informative content to generate interest, attract and retain a clearly-defined audience, and, ultimately, to drive profitable customer actions. Content marketing allows any business to increase its presence in organic search by focusing on sharing thought leadership. Using SEO and content insights as critical components, content marketing is increasingly aligned with customer needs. Content marketing is an essential component of any successful marketing organization. Your customers, leads, and audience members want valuable content from your business. And that content needs to reach them in a way that feels natural and organic versus being disruptive. Effective content marketing helps businesses do that and, as a result, increases conversions, improves brand awareness, boosts revenue, establishes you as an industry leader, and more. edocr is a powerful way to share content and allows for complete creativity of the content topic and purpose. With edocr, you can do things like promote other internal and external content, promote articles with embedded links, add social media share buttons, add company contact information and incorporate product information. Content Marketing Strategy A solid Content Marketing Strategy is the process of planning, creating and sharing content to reach your target audience, followed by measuring your success and finally using those metrics to tune and sharpen your messaging. When properly implemented you will boost factors like brand awareness, leads, sales, interactions, and loyalty. A Content Marketing Strategy is broken down into four main points: 1. Content Strategy Who is your target audience, what message do you want to convey to that audience and what actions do you want them to take after each touch point? Start by identifying how your product or service solves a particular potential customer need. It is a vitally important part of your planning to understand your success criteria and to have the appropriate tracking metrics for measuring campaign success. Prior to sharing your content, determine the objective of each piece of content and how the performance will be measured and tracked. 2. Content Creation Align your content creation with the strategy above. Creating and maintaining a library of effective content is actually easier than it sounds once you fully understand your strategy and the desired result from each interaction. Content marketing requires continuous delivery of large amounts of 'expert' content within the guidelines of your content marketing strategy. The more you help your audience, the more your brand will gain a reputation as a leader in its field. 3. Content Distribution Hide it, keep it! Once you create your targeted content in each marketing document, you have to have a robust, aggressive, targeted distribution plan. Here is where edocr provides you an awesome distribution advantage, by becoming a discoverable URL on its own, but also by being easily placeable on Facebook, Linkedin and Twitter, as well as embedded on web sites or blogs. 4. Track & Measure (Loop & Repeat) Success requires a feedback loop and honest assessment. No content marketing strategy will be perfect at the start, so you must take what you learn, go back and confront your Content Strategy assumptions, question, tune and iterate. In summary, the core way Content Marketing provides value to you as a business is through inbound organic traffic. This is where people discover you on some search platform, then visit your content, which walks your visitors through their next steps along your lead to prospect process. It’s fundamentally different from other kinds of traffic for one critical reason: these people are looking for you. They are actively searching for information related to your business since that’s how they discovered your content in the first place. Don't disappoint those prospects, start publishing on edocr today! To learn more about edocr as a platform for your content distribution, visit edocr.com.