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<p>2018 Real Estate Outlook
Optimize opportunities in
an ever-changing environment
Brochure / report title goes here | Section title goes here
1
Contents
Create value amid uncertainty and change
1
Unlock the value of REITs: Accelerate business
3
Focus on RE fintech startups: Avail alternative
8
capital options
Embrace robotics & cognitive automation (R&CA):
Augment productivity
12
Reimagine talent and culture: Advance people
16
Chart the path to create value and grow
20
Endnotes
21
Contacts
23
2018 Real Estate Outlook: Optimize opportunities in an ever-changing environment
1
The real estate (RE) industry seems to be on an
accelerating disruption curve highlighted by rapid
changes in tenant dynamics, customer demographic
shifts, and ever increasing needs for better and faster
data access to allow improved service and amenities.
A case in point: the ongoing development of the
18-million-square-feet Hudson Yards megaproject
in New York City.1 This $25 billon mixed-use
redevelopment on Manhattan's West Side integrates
technology with real estate development. Hudson
Yards is expected to be a connected, sustainable,
and integrated neighborhood of residential and
commercial buildings (retail, hotels, and office),
streets, parks, and public spaces.2
Hudson Yards and some other forward-looking
developments are focusing on items such as heat
mapping to track crowd size and energy usage, opt-in
mobile apps to help collect data about users' health and
activities, and energy savings using a microgrid. These
and other fascinating innovations show some of
the initiatives RE companies are deploying to respond
to the overarching themes of our Outlook reports of
the last two yearstechnology advancements that are
disrupting the ecosystem and innovations that can help
companies effectively prepare for a dynamic future.
Clearly, cities today are no longer mere aggregations of
buildings and people. Moving forward, as the industry
prepares for smart cities and mobility, RE companies
se