Olga Egorsheva: Redefining Authenticity in Advertising
Artificial Intelligence has played a vital role in transforming the traditional
business processes and every AI employing sector has tasted its fruitful
benefits. The exceptionally growing advertising sector is one of them.
Flexibility and creativity are the most essential aspects of a media industry, and
the authentic technologies like AI are capable of facilitating them. The
advertising industry is well-occupied with avid leaders who understand the
gravity of bringing out similar technologies for the betterment of clients. Their
innovative approach and diligent efforts have changed the face of advertising
industry. CIO Look admires such leaders and appreciates their contribution.
And thus, this edition brings you the journey of an aspiring and proficient
Meet Olga Egorsheva, Co-Founder and CEO of Lobster.
Below is the inspiring story of Olga, in her own her words.
When I was 21 years old, I started working in my father's startup and decided
to become an entrepreneur, because I wanted advertising world to be more
authentic and honest. During my work at entrepreneurship in corporate
companies (DHL), I couldn't find the right authentic images for marketing
materials, so I created a platform that will help to search for authentic UGC
visual materials from anywhere in the world. Challenges drive me! The largest
challenge was to make people believe that Lobster can change the existing
paradigm about social media content being free, unregulated, and unable to
use for professional work. I'm ready for all challenges and would make
lemonade out of lemons in any situation. Even if the zombie apocalypse
occurs, I would take some photos and would upload them on social media
while escaping; to sell them via Lobster, of course. At Lobster, we believe that
lots of good photography is available out there on the internet and we arrived
to help both authors and clients. I want everyone to be happy and lawful at the