Contents
CONTENTS
04 THE VIEW FROM GP BULLHOUND
06 RECAP OF 2020 PREDICTIONS
08 TECHNOLOGY PREDICTIONS 2021
10 PREDICTION 1
Education in the 21st century
12 PREDICTION 2
The new patient-doctor relationship
14 PREDICTION 3
I want it NOW e-commerce
16 EXPERT VIEW
Ruslan Fazlyev, Ecwid
18 PREDICTION 4
The next social network
20 PREDICTION 5
Consumers taking control of privacy
22 PREDICTION 6
Survival of the fittest
24 EXPERT VIEW
Lindsay Cook, FitOn
26 PREDICTION 7
Cash is no longer king
28 PREDICTION 8
The future of work
30 PREDICTION 9
Martech all-in on customer experience
32 EXPERT VIEW
Lindsay Willott, Customer Thermometer
34 PREDICTION 10
Epic’s ultimate battle royale…with Apple
36 A LOOK BACK AT PAST
PREDICTIONS
40 METHODOLOGY
45 DISCLAIMER
3
THE VIEW FROM GP BULLHOUND
The view
FROM GP BULLHOUND
PER
ROMAN
MANAGING PARTNER
BRANDON
OVERMYER
OKAN
INALTAY
ALEC
DAFFERNER
VICE PRESIDENT
ASSOCIATE
PARTNER
ASSISTANT
OLIVIA
HORNSTEIN
DANIEL
ROBERTS
ANALYST
MINYA
SHIDHAYE
ANALYST
ANALYST
MATTHEW
YOUNG
4
THE VIEW FROM GP BULLHOUND
In its fourteenth year, our Technology Predictions
report analyses how the latest trends and the leading
visionaries in these ecosystems are shaping our future. Our
methodology in selecting the coming year’s predictions
is shaped directly by our experience in working with
the world’s leading entrepreneurs and cutting-edge
technologies, balanced with unique market insight
gathered across our global network.
Perhaps different than in recent years, given that we have
not experienced this type of market volatility since 2008-
2009, we expect the predictions we feature for 2021 to
accelerate at an even more rapid pace due to the nature
of the drivers around public health risk and societal shifts
emanating from the COVID-19 pandemic.
The ultimate winner today is the consumer. From online
shopping, payments and fitness, to how companies are
fighting to understand and retain us, technology is keeping
companies alive and perhaps perman