5 Tips to Maintain Your E-commerce Business Growth During the Pandemic

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https://advdms.com/blog/5-tips-to-maintain-your-e-commerce-business-growth-during-the-pandemic/
5 Tips to Maintain Your 
E-commerce Business
Growth During the
Pandemic
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
The COVID-19 pandemic has
generally kept people indoors,
thereby affecting the sales of most
businesses. However, there is another
channel that has come to light for
most businesses. E-commerce has
quickly boomed, with most
customers needing to purchase goods
and services in the comfort of their
own homes. This has created an
enormous opportunity to increase
sales for e-commerce businesses.
However, not all companies can
make the shift online or even know
how to. Most have just started with
their online platforms out of
necessity and are still learning how to
successfully run an e-commerce
business. To help you, we have
compiled five of the best tips to grow
e-commerce businesses during the
COVID-19 pandemic.
1. Offer proactive customer
support.
With all the hardships that this
pandemic has brought, one of the
best e-commerce business tips is to
proactively respond to the concerns
of your customers. They will stick
with your e-commerce business if
you can quickly resolve their
concerns.
They hate businesses that are too
slow or that make them feel like they
are being ignored. To do this, make
sure that you have a well-trained
customer support team that is
understanding, reassuring, and
transparent with your customers.
2. Continue reshaping your
business model.
Traditional business models will not
work well during the COVID-19
pandemic. E-commerce businesses
must learn to innovate when it
comes to how they reach their
consumers and how they deliver
their products or services.
Your business must adapt to the
current trends. For example, food and
beverage businesses are now mostly
found in delivery apps like UberEats
or Grubhub. A resilient business will
have higher chances of getting
through and surviving the pandemic
if they work with these apps or
develop an ordering and
carryout/delivery system of their
own.
3. Optimize your website.
Because most people are advised to
stay home, they usually spend lots of
time on the internet. As such, this is
the perfect opportunity to invest in
SEO services. With a wider audience
and an optimized website, you are
likely to get more traffic to your
website, thereby giving you better
chances of increasing your online
sales.
4. Use multiple sales channels.
While websites are the default
online channels, especially given
that they contain everything and
anything about your e-commerce
business, it is important that you
reach out to consumers where they
spend most of their time. 
Depending on the demographics
of your target market, you should
start utilizing social media
platforms like Facebook, Twitter,
Pinterest, Instagram, and many
others.
These sites are usually where viral
trends and brands are born, and you
will definitely miss out if you do not
utilize them. Create quality content
and advertise your brand on these
channels so that your follower count
can grow, thereby increasing brand
awareness. Once you’ve done that,
you can start linking your social
media accounts to your website and
encourage your followers to
purchase.
5. Build a robust supply chain.
It’s not all about getting the
customers to buy. You have to ensure
that you have the infrastructure to
deliver what your customer has paid
for. To follow through on the sale,
you need the supply, too, so make
sure your connections are still strong.
Aside from this, confirm that all the
possible logistical constraints have
been ironed out. Remember that not
delivering the products or services
to the customer can badly reflect on
your company and affect whether
others will buy. For e-commerce
businesses, the current pandemic
has opened many eyes to the need
to be resilient and easily adaptive.
At Advanced Digital Media Services,
we treat our clients as partners and
help them succeed despite the
difficult challenges that lie ahead. We
offer a variety of e-commerce
services and work hand in hand with
businesses to ensure that their
investment is worth it. Our team of
professional marketers and
technicians are always ready to help.
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